The global prenatal vitamin supplements market size was valued at USD 381 million in 2021 and is poised to grow at a significant CAGR of 7.2% during the forecast period 2022-28. In comparison to conventional adult multivitamins, prenatal vitamin supplements contain vitamins, calcium, iron, folic acid, as well as other minerals. One of the primary aspects boosting the market is increased awareness among pregnant women. Various factors boosting the market include improper baby nutrition, an increase in other birth abnormalities, and increased awareness of the benefits of prenatal vitamins. Pregnant women's hectic and sedentary lifestyles have resulted in a rise in mineral and vitamin deficiencies. In order to make sure the delivery of a healthy baby, a balanced diet and consumption of the appropriate number of essential components are critical beginning at conception.

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Prenatal vitamin supplements are becoming more popular as pregnant women become more aware of their options. For example, the National Health Mission (NHM) created a mobile-based application in April 2017 to raise awareness among parents, health workers, as well as pregnant women about the importance of pre- to post care, institutional delivery, and immunisation.

The global prenatal vitamin supplements market segmentation:
1) By Product Type: Folic Acid, Iron Supplements, Calcium Supplements, Essential Fatty Acids and others
2) Dosage form: Capsule, Powder and Gummy products.
3) By Distribution Channel: Hospital Pharmacies, Online Pharmacies, Supermarkets, and Drug Stores.

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In 2022, North America had the highest share of 54.1 percent. Because of the growing number of self-directed customers, the area is likely to maintain its dominance during the forecast period. Furthermore, increasing dietary supplement penetration and simple access to high-quality goods are two other reasons driving demand for prenatal vitamin supplements in the regions. Furthermore, the market is growing because to the prevalence of an unhealthy lifestyles among women in Western countries. In the future years, Europe is expected to grow significantly. Changes in the realm of maternity care and health are required in emerging economies. This is due to the presence of numerous of pregnant women in emerging countries who are malnourished during their fetus's growing period.

The prenatal vitamin supplements market key players are Garden of Life LLC (US), Church & Dwight Co. Inc. (US), Country Life LLC (US), Abbott Nutrition (US), Biotics Research Corporation (US), Rainbow Light Nutritional Sytems Inc. (US)

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