Stratview Research has published a new report on the Small Off-Road Utility Engines Market, segmented by Application Type (Lawnmowers, Chainsaws, Generators, Pumps, Compressors, Trimmers, and Others), by Engine Power Type (<5 kW, 5-10 kW, and 10-19 kW), by Equipment Type (Non-Handheld and Handheld), by Fuel Type (Gasoline, Electric, and Others), and by Region. This report provides critical insights on the market dynamics and enables strategic decision making for the existing and new market players.

Market Highlights

The COVID-19 pandemic has brought huge dynamics to the market. There have been different degrees of impact of the pandemic in different regions and segments. For instance, based on estimates of OPEI (Outdoor Power Equipment Institute), the USA witnessed robust growth in consumer lawnmower shipments by more than 15% in 2020 (YoY) with 7.7 million units shipped, whereas the commercial lawnmower shipments faced a decline of 5%. A similar trend was observed in the SORE market too.

Covid Impact

Covid-19 has impacted the market dynamics, competition, and global supply chain of every possible market one can think of. The revenues for many, have gone down in 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operations and strategy will sustain and beat the competition.

Market Dynamics

There has been a great push in the market towards the reduction in NOx, HC, and CO2 emissions from engines. Leading players have been incorporating various advanced technologies, such as direct injection, advanced sensors, and integrated electronics for intelligent operations, to meet or exceed the emission limits set by regulatory authorities such as EPA and CARB. One of the most versatile trends in the market is a rapid shift in the demand from gasoline-based equipment to electric- or battery-powered equipment. Robotic lawnmowers are one of the best examples of such a shift. Such a dynamic in the market has led players to invest in technologies like lithium-ion batteries.

Segmentation –

This report studies the Small Off-Road Utility Engines Market and has segmented the market in a few ways, keeping in mind the concentration of all the stakeholders across the value chain. Following are the ways in which the market has been segmented in the report:

Based on the application type, the small off-road utility engines market is segmented as Lawnmowers, Chainsaws, Generators, Pumps, Compressors, Trimmers, and Others. Lawnmowers are expected to remain the largest and the fastest-growing segment of the market in terms of value during the forecast period, driven by strong demand from the USA, Western European countries, and Australia. Among lawnmowers, walk-behind lawnmowers hold a significant share in the market; however, robotic lawnmowers have been experiencing the highest growth. Emerging Asian economies have a higher demand for commercial/industrial small engines, especially for compressors and generators.

Based on the engine power type, the market is segmented as <5 kW, 5-10 kW, and 10-19 kW. <5 kW is expected to remain the largest segment of the market during the forecast period. Electric engines are gaining traction in the low-power range engines (<5kW), creating new revenue pockets for players supplying lithium-ion battery engines. Ride-on mowers and generators are some key applications that own a relatively high penetration of high-power engines (10-19kW).

Based on the equipment type, the market is segmented as non-handheld and handheld equipment. Non-handled equipment is expected to remain the larger segment of the market during the forecast period. Non-handheld engines consist of Class-I (100-225cc) and Class-II (>225 ccs). Four-stroke gasoline engines are more common in the non-handheld equipment segment. High-power engines are more often used for non-handheld equipment with major applications including lawnmowers, generators, pumps, compressors, and pressure washers.

Based on the fuel type, the market is segmented as gasoline, electric, and others. Gasoline is expected to remain the most dominant segment of the market during the forecast period; however, there has been an increasing demand for electric engines with the replacement of gasoline engines. For instance, lawnmowers, which have four-stroke gasoline engines, have been witnessing a paradigm shift towards electric lawnmowers, especially in robotic lawnmowers. Improved NVH performance, emission reduction, and low cost are some key driving factors for electric engines over gasoline and diesel engines.

In terms of regions, North America is expected to remain the largest market for small off-road utility engines during the forecast period. The USA is the world’s largest market for small off-road utility engines. The country’s market is marked by the presence of various engine manufacturers as well as outdoor power equipment manufacturers. Significant demand from residential lawn and garden and outdoor power equipment, unlike the developing Asian economies with a relatively high demand for small engines for commercial usage.

Following are the key players in the Small Off-Road Utility Engines Market:

  • Briggs & Stratton Corporation (KPS Capital Partners)
  • Chongqing Zongshen Engine Manufacture Co., Ltd.
  • Deutz AG
  • Honda Motor Co., Ltd.
  • Husqvarna Group
  • Kawasaki Heavy Industries, Ltd.
  • Kohler Co.
  • Loncin Motor Co. Ltd.
  • Yamaha Motor Co. Ltd.

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