COVID-19 has disrupted the functioning of a lot of markets, industries and small businesses. Because there were few home delivery alternatives, individuals did not have access to both essential and non-essential things online. It has stopped the market from moving and interfered with how the economy typically operates. Businesses and industries have suffered significant losses as a result of the Covid-19 and the fact that the nation has been under lockdown since mid-March. However, it has been observed that this pandemic has had a significant impact on consumer spending behavior, especially in the FMCG market. While some traders have reacted favorably to it, others are implementing new strategies and technologies to reach as many customers as they can. Myanmar Golden Heart is one of them and working consistently.

Now, this has left a huge impact on the FMCG market. Truth be told, it will stay here for a long duration of time. Some are still managing to stay alive in such a depressed market, while others are finding new ways to overcome the market obstacles. By continuing to trade and interacting with customers in novel ways, they are making an effort to achieve this. Even some firms have been forced to close their doors after experiencing severe difficulties. This immense crisis has forced the businesses to innovate or discover new ways to operate in the market. In addition, they need to adopt new measures to exist in the market surpassing all ill side effects.