Social media is becoming more and more popular. If used correctly, social media can be a boon to your brand. Engagement on social media is a broad term for actions that show and measure how much people interact with your content. Likes, comments, and shares are all ways to interact on social media, but each platform is different. 

For example, on Facebook, “engagement” means all the ways a user can interact with a page’s posts and profile, including messages and mentions. 

Engagement can be of different types:

1. Interactions with your Page: Click on the “Call to Action” button, on your profile, or on any tab.
2. People respond to your posts through comments, likes, and shares
3. Direct messaging: sending a message to a Page or replying to a message
4. Interaction with other Pages: When other Pages talk about your Page or your comment on their posts.

However, this isn’t a complete list of all the ways you can interact on Facebook, but it gives you an idea of how to start focusing on your goals. This high-level view is useful for spotting patterns in engagement rates over the course of several months or even years. 

However, additional metrics are required to learn where improvements can be made and what the bigger picture actually is. The challenge lies in figuring out how to look at engagement from both a macro and micro perspective.

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