The NBA 2K League offers companies another advantage: the game is easy to understand. Donohue emphasizes that esports could sometimes be difficult for people to NBA 2K22 MT Coins understand. "Esports are a casual game where you don't have to be playing to have fun playing. If you understand basketball you'll appreciate it."

It's also not uncommon for advertising to be seen within the game. Donohue states that it's typical to watch the basketball game from the court signs. This allows partners to "be in the game" in the virtual game.

With a devoted fan base the NBA 2K League has established itself as a viable and thriving product. However, Donohue claims "we are only scratching the surface." He points out the 1.9 billion people who follow the NBA on social media, as a huge pool of potential.

There's also the question about whether NBA 2K can operate as an opportunity to attract new basketball fans and beyond, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Indeed, Donohue has his own story, albeit close to his home. My son was playing 2K and then he came over to me. He began to quote the Warriors roster, Steph Curry, and I was thinking, "How is it possible that he's awake until 10 o'clock at night to Buy NBA 2K22 MT play these games? He's just seven years old!" It's all through 2k he's studying the game and judging through their ratings in 2K."