Top 5 Tips for Writing a Compelling Case Story
Does crafting a case story feel like a bad trip to the doctor? Well, you are not the single one. Like you, many other people often get stuck with writing a top-quality case study.
A well-crafted case study like the Volkswagen of America Managing IT Priorities case study attracts potential prospects and assists close more businesses.
- Involve the customer at the very beginning
Some customers shy from taking part in the case study while others may have some strict policies against a case study.
On the contrary, a few customers being considered epic heroes have strong willpower to participate in the case.
These clients will not only help you to gain cooperation but also stimulate you to gather valuable information.
- Identify the client
There is a great legitimacy uplifter and should be performed if possible. There are some situations where you cannot do it for some legal reasons.
But most often, it is possible.
- Use a quote
Getting a direct quote from your targeted customer is one of the effective ways to add credibility and legitimacy to your case story.
- Include keywords in your case
Now, you need to conduct a keyword analysis of your story and add them to your writing. This will allow search engines to find your case study instantly.
Include the main and LSI keywords in the title of your case study.
- Tell a compelling story
A good-constructed story has a proper beginning, body, and conclusion. Furthermore, it also fights against the odds.
It does not mean you have to turn your case story into a literature article, slightly old fashioned storytelling will grab your readers’ attention in a better way.
You need to demonstrate your customer's challenges and why your effective product was the best option to the right fit for his needs.
Explain how you helped him and try to draw the best picture of what it is like to work with your company. Finally, present results and that you remained true to your promises.
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