Stratview Research published a new report titled The Indian Wellness Market by End User Pool (Fitness Boutique, Community Gymnasium, Exclusive Health Clubs, Spiritual Camps, Home, Hotels Fitness Centre, Office Fitness Centre and Others), By Equipment (Connected Equipment/Smart Devices, High Intensity Interval Training (HIIT) Equipment, Strength Training Equipment, Cardiovascular Training Equipment, Others) By Mode of Training (Online, Group Training/Offline, Personal Training), By Choice of Fitness Regime (Yoga and Gym), By Fitness Supplement Market (Nutraceuticals, Proteins, Others) and by Type of Supplement (Natural and Synthetic), By Region (North India, West India, South India and East India)

The report published by Stratview Research covers exclusive data on emerging trends, market drivers, growth opportunities, and restraints that can affect the market dynamics of the industry. It provides an in-depth analysis of the market segments that includes products, applications, services, and competitor analysis, etc.

The ‘Indian Wellness Market’ report delivers a close watch on the active competitors, pricing analysis and a thorough overview of the market situations in the forecast period. It is a detailed report gathered from in-depth primary and secondary drivers, market shares, market segments, and geographical analysis.

Key Benefits for Industry players and new entrants:

The report delivers several insights into the Indian Wellness Market that benefits the current industry players as well as those who are planning to enter the market. Below given are few benefits offered in the report-

-          Market drivers, restraints, and challenges highlighted in the report

-          Recent industry trends and developments are mentioned

-          Neutral perspective on the market performance related to shares, supply and chain, etc.

-          Competitive landscape & growth strategies of key players

-          Historical, current, and projected market size, in terms of value

-          In-depth analysis of the Indian Wellness Market

-          Overview of the regional outlook of the market.

-          The market structure, historical data and forecasts for the coming years.

-          Developments and trends in the market.

Segment-wise analysis

Based on a published report, over 2,200 men and women, between the age group of 18 and 35 years, were surveyed by a leading sports brand across the top nine cities — Delhi-NCR, Mumbai, Bengaluru, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh. The results showed varied preference among millennials when it comes to fitness. The report from Stratview explores the demands, gaps and opportunities in the light of Fit India Movement 2019, when this trend is expected to gain more momentum, leading to higher demand of equipment, supplies and nutritional supplements among end users.

Major gym chains were born during the 80s, including Gold’s Gym, 24 Hour Fitness, LA Fitness, and the Bally Company. They targeted two archetypes: weight lifters and aerobics fans. Things have changed in 2019 and with the announcement of Fit India movement, this market is all set to bloom. In India, people have preferences for fitness centres such as home, office, boutique, exclusive and so on. Depending on the spending power of Indians, people opt for different level and centres. The report from Stratview has explored the major cities to create a three sixty overview for manufacturers, suppliers and new market entrants.

Amer Sports Corporation, Brunswick Corporation, Fitbit, Core Health and Fitness, ICON Health & Fitness, Inc., Impulse (Qingdao) Health Tech Co. Ltd., Johnson Health Tech Co. Ltd, Nautilus, Inc., Technogym S.p.A., Torque Fitness, and TRUE Fitness Tech are some of the leading equipment providers in gym segment, globally. The players who are focusing on India market have to understand the local or domestic competition that exists in 2019 and also the demands and gaps of the market.

The Indian fitness industry is undergoing a revolution of sorts spiked by the increasing incidences of obesity and diabetes. If we look around, we will find that weight loss advertisements are rampant everywhere. This is one of the key reasons as to why health clubs and gym memberships are growing. Spending on fitness was earlier seen as a luxury, but now it is a way of life. Not just in the urban areas and cities, but also in tier 2, tier 3 cities, towns and even in the villages, where people are increasingly opting for wellness and fitness choices.

The fitness market in India was estimated at around 1.11 Billion USD in 2017 is growing in double digits. Easy access to the internet, TV and technology have brought about a paradigm shift in perspective of woman taking to fitness and health seriously. Rising cases of osteoporosis and lowering of bone density have catapulted women to take up health, diet and fitness in a major way. Online or offline fitness regime is more matter of choice. The suppliers of equipment, nutrient supplements and others needs to study these aspects before marketing their products in India.

The Indian Wellness Market report can help the users in developing an understanding of the current market dynamics, supply chain analysis, pricing trends, product preferences, target audience & more.

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