How Can a DM Agency for Realtors Generate Leads Using Ads and Organic Reach?

I'm exploring how a digital marketing (DM) agency specifically tailored for realtors can effectively generate leads. I'm curious about the best strategies to combine paid ads and organic reach to maximize lead generation for real estate clients.

For ads, I believe platforms like Google Ads and Facebook Ads are crucial, targeting specific demographics and utilizing retargeting to engage potential buyers and sellers. But what are the best practices for ad copy, budgeting, and targeting in the real estate sector?

On the organic side, SEO seems key. What are the most effective SEO strategies for leads for realtors? How can content marketing, such as blog posts or video tours, enhance organic reach?