Olfactory Marketing: what does your real estate company smell like? Olfactory Marketing is one of several ways that your real estate company can use as a strategy in order to reinforce your brand. Realize: have you ever entered a store and smelled a specific aroma? There are several companies, such as some clothing stores, that use this strategy with the intention of reinforcing the brand, or as it is also called: Real estate branding. That...
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