The growth of the market is governed by various factors such as rising technological advancements

The visual analytics market is expected to reach USD 17.34 Billion by 2028, according to a new report by Reports and Data. Visual Analytics is interpreted as the ability of analytical reasoning supported by interactive visual interfaces. It can be regarded as a merged approach incorporating human factors, data analysis, and visualization.

The interactive visual interface of data guarantees ease of decision making. The growing use of data-driven by visual analytics and massive demand for tools & techniques essential for swift and accurate data analysis is also kindling the market growth. Another factor boosting the market growth is the comfort of generating comprehensive reports and interactive dashboards via high-level business intelligence tools. Visual analytics has reached a mark in traffic modeling and simulation where a combination of interactive visual methods and statistical, and computational methods linked with machine learning is applied to maintain data modeling and interpretation of time series data. It is also utilized in the evaluation, analysis, and forecast of traffic volumes based on GPS tracking.

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The information and communication technology sector is rapidly gaining traction owing to rapid technological advancements, high demand for smartphones, laptops, computers and other modern electronic devices, and increasing adoption of latest technologies such as Artificial Intelligence (AI), Internet of Things (IoT), and cloud services. The ICT sector consists of several sections, software, hardware, telecommunications and other services. Factors such as increasing demand for advanced ICT services in BFSI, agriculture, retail, hospital and healthcare, rapid adoption of digitalization, rising number of internet users and high demand of advanced services and devices are expected to drive global market revenue growth during the forecast period. Other factors such as increasing need for managing large data base, rising concerns about data security and increasing investments in R&D activities are expected to boost market growth during the forecast period.

Competitive Landscape:

Competitive landscape of global Keyword market is quite fragmented with regional and global key players. These market players are involved in various strategies including mergers and acquisitions, collaborations, new product launches or corporate deals to retain their market position and expand their product portfolio.

some leading companies operating in the global Keyword market:

Microsoft Corporation, Oracle Corporation, Qilik, Alteryx, SAP SE, IBM, Tableau Software, TIBCO Software, Microstrategy, SAS Institute

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The global market is further segmented into type and application:

Deployment Outlook (Revenue, USD Million; 2018-2028)

• On-Premise
• Cloud

Component Outlook (Revenue, USD Million; 2018-2028)

• Software
• Services

Application Outlook (Revenue, USD Million; 2018-2028)

• BFSI
• Transportation and logistics
• IT & Telecommunications
• Retail and Consumer goods
• Others

Function Outlook (Revenue, USD Million; 2018-2028)

• IT
• Sales and marketing
• Supply chain
• Finance
• HR
• Others

Organization size Outlook (Revenue, USD Million; 2018-2028)

• Large Enterprises
• Small & Medium Enterprises (SMEs)

 Regional analysis provides insights into key trends and demands in each major country that can affect market growth in the region.

• North America (U.S., Canada, Mexico)
• Europe (Germany, U.K., Italy, France, BENELUX, Rest of Europe)
• Asia Pacific (China, India, Japan, South Korea, Rest of APAC)
• Latin America (Brazil, Rest of LATAM)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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