Companies must however be aware of 2k22 mt the potential risks of entering into a new industry such as sports. This was once alluded to by Andre Iguodala, a former Golden State Warrior who is now a noted tech entrepreneur and former Golden State Warrior. It was worth the risk for the NBA. Donohue states, "It's in 2K's DNA to be creative." He also states that NBA owners "realize the future and this will only grow." Therefore, I think there's a greater risk of doing nothing than actually doing it.
There are fears that esports might been an idea that is purely fringe, engaging avid gamers, but with limited commercial appeal beyond which, has been proven to be unfounded. Forbes revealed in the year 2000 that worldwide revenues from esports are expected to increase to $1.1bn in 2019.
Donohue explains that even over the last three years, and the three seasons, my conversations are vastly different than what they were prior to when the league's start. Kirk Lacob, Warriors Assistant Manager, recently told me that esports were "absolutely maturing".
Donohue describes the advantages of a league operated from the NBA office in regards to recruiting partners. "The benefit of being the NBA 2K brand is that we have great relationships with a lot of these partners, and so we can kind of offer assistance to them and help them guide them through eSports and help them understand how to make use of eSports as a fantastic way for them to grow their brands."
The NBA 2K League offers companies another benefit: the game is easy to grasp. Donohue highlights that esports can often be confusing for consumers. "You don't need to play in order to enjoy the games. If you know basketball then you'll understand it," Donohue says.
The advertising within the game is well-established. Donohue says it's normal to view a basketball match with courtside signs. This allows participants to "be a part" of the experience.
With a huge fan base, with a passionate fan-base, the NBA 2K League has established itself as a viable, successful product. But Donohue asserts "we feel like we're just getting started." Donohue cheap Nba 2k22 Mt outlines the 1.9 billion followers of the NBA on social media, as a large potential pool.
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