Understanding the Impact of COVID-19 on the MENA Tahini Market: Challenges and Opportunities
Data Bridge Market Research analyses that the tahini market was valued at USD 914.24 million in 2021 and is expected to reach the value of USD 1320.18 million by 2029, at a CAGR of 4.7% during the forecast period of 2022-2029.
MENA Tahini market research report has put forth a bench-marking example for a vibrant market that explores several recommendations and practical growth strategies in relation to the market. The market report covers a wide spectrum of regions and also focuses on key regions that include North America, Europe, Asia Pacific, Middle East, South America, and the Middle East & Africa (MEA). The chapter of the competitive landscape is presented well in the market research report and is analyzed based on the tools such as Porter’s five forces analysis. The study throws light upon market attractiveness where all the segments are arranged based on the compound growth rate, size, and general attractiveness.
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Market Insights and Scope
The growing MENA popularity of ethnic Middle Eastern delicacies such as hummus, falafel pitas, baba ghanoush, and other authentic cuisines is expected to drive product demand. Furthermore, the increasing use of sesame seed-based tahini in salads, energy shakes, and other applications is expected to significantly impact market growth.
Tahini is a condiment made from toasted ground hulled sesame that is used in various Eastern Mediterranean, Middle Eastern, and South Caucasus cuisines, along with baba ghanoush, hummus, and halva.
An excellent Data bridge market research report covers the systematic and comprehensive market research study, to provide the facts and figures allied with any subject in the field of marketing. With the specific and state-of-the-art information presented in this industry report, businesses can be aware about the types of consumers, consumer’s demands and preferences, their perspectives about the product, their buying intentions, their response to particular product, and their varying tastes about the specific product already existing in the Food and Beverage industry. Quality and transparency are strictly maintained while carrying out research studies to offer an exceptional market research report for specific niche.
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Industry Segmentation and Size
The MENA economy was in recession as a result of the COVID-19 disease outbreak. Several industries and manufacturing facilities were forced to close. Because of the lockdown, the tahini market is experiencing significant disruption in the ingredients and distribution supply chain. Many companies, however, are emerging with various strategies to revitalise the market and improve growth.
- Product Type
- Paste/Pure Tahini
- Seasoned Tahini
- Others
- Source type
- Hulled
- Dehulled
- Nature
- Conventional/Inorganic
- Organic
- Colour
- White
- Black
- Packaging type
- Bottles
- Tubs
- Sachets
- Jars
- Tins
- Drum/Bucket
- Others
- End users
- Domestic/Household
- Food Service Sector
- Food Industry
Market Country Level Analysis
The countries covered in the MENA tahini market are North Africa, Saudi Arabia, South Africa, UAE, Kuwait, Oman, Qatar, and Rest of Middle East and Africa.
The country section of the report also provides individual market impacting factors and changes in market regulation that impact the current and future trends of the market. Data points like down-stream and upstream value chain analysis, technical trends and porter's five forces analysis, case studies are some of the pointers used to forecast the market scenario for individual countries. Also, the presence and availability of MENA brands and their challenges faced due to large or scarce competition from local and domestic brands, impact of domestic tariffs and trade routes are considered while providing forecast analysis of the country data.
Some of the major players operating in the tahini market are:
- Al Wadi Al Akhdar Sal (Lebanon)
- Halwani Bros. (Saudi Arabia)
- Kevala Inc (US)
- SESAJAL S.S. de C.V. (Mexico)
- Prince Tahina Ltd. (Israel)
- Dipasa (US)
- El Rashidi El Mizan (Egypt)
- Carwari International Pty Ltd. (Australia)
- Mounir Bissat (Lebanon)
- Haitoglou Family Foods (Greece)
- Sunshine Foods (US)
- Ghandour Sons S.A.L (Lebanon)
MENA Tahini market Report Answers the Following Questions:
What is the expected growth rate of the MENA Tahini market during the forecast period?
What are the various factors that are likely to drive the growth of the MENA Tahini market?
What are the major challenges faced by the MENA Tahini market, and how are they being addressed?
Who are the key players operating in the MENA Tahini market, and what are their strategies for growth?
What are the emerging trends in the MENA Tahini market, and how are they expected to shape the market in the coming years?
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