A Deep Dive into the Australia Kids Scooter Market Trends |...

A Deep Dive into the Australia Kids Scooter Market Trends

Veröffentlicht 2025-04-29 08:45:16

The Australia kids scooter market is projected to reach a valuation of USD 6.17 million by the year 2030, as indicated by a recent report from Grand View Research, Inc. This market is anticipated to expand at a compound annual growth rate (CAGR) of 5.5% from 2025 to 2030. This growth is being driven by evolving lifestyles, where riding a kids scooter is increasingly viewed as a recreational activity, gaining popularity among children for leisure time spent with friends. This activity is further encouraged by parents who recognize the benefits of scootering in their children's daily lives, as it aids in the development of self-confidence and an understanding of traffic awareness. Moreover, regular scootering contributes to the acquisition of technical and mechanical skills.

A notable company in this space, Micro Mobility Systems Ltd., actively promotes safe scootering through training programs offered on Micro Mobility Day. Annually, over six thousand children participate in these training courses, which focus on crucial aspects such as braking technologies and the development of danger awareness. Such proactive initiatives are expected to positively influence the adoption of kids scooters, thereby further fueling market growth in the years to come.

In response to the increasing consumer demand for scooters across the country, the Australian government is adapting regulations to favor electric scooter riders and owners. Governments are in the process of normalizing norms to encourage the adoption of electric scooters as a means to alleviate traffic congestion, reduce overcrowding on public transport, and mitigate associated environmental and economic costs. For example, in December 2019, the ACT government announced the legalization of electric scooter use on footpaths and shared paths, following significant public demand. Consequently, Canberra residents are now permitted to travel at speeds of up to 15km/h on footpaths and up to 25km/h in all other designated locations.

From a product perspective, the 2-wheel scooter segment is anticipated to expand at the fastest CAGR from 2025 to 2030. These types of kids' scooters, characterized by their two wheels, are generally favored by older children (typically over 5 years) who possess a more developed sense of balance. Additionally, these scooters are capable of achieving higher speeds and are designed to accommodate greater weight. They are constructed using durable materials, such as airplane-grade aluminum, ensuring longevity and safety. The increasing governmental focus towards promoting greener modes of transportation is also expected to contribute positively to the growth of this market segment in the coming years.

The electric kids scooter segment is projected to emerge as the fastest-growing type segment over the forecast period. In the Northern Territory, the Darwin city council announced a 12-month trial of e-scooters across 37 locations in Darwin, commencing in January 2020. This trial is being conducted by Neuron Mobility, a leading e-scooter sharing company in Southeast Asia. This initiative is estimated to significantly boost the demand for electric kids scooters within the country.

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Key highlights from the Australia Kids Scooter Market Report include:

• The 3-wheel product segment held the largest revenue share in 2024, accounting for nearly 64.0% of the market. This dominance is attributed to the increasing consumer preference for these scooters due to their enhanced stability and multi-functional design, making them suitable for younger children and those still developing their balance.

• The electric type segment is expected to register the highest revenue-based CAGR of 6.8% from 2025 to 2030. This rapid growth is fueled by the increasing popularity of e-scooters, particularly among children, aligning with broader trends towards electric mobility and convenience.

• The offline channel was the dominant distribution method in the kids scooter market in 2024, accounting for the largest revenue share. This preference is largely due to consumers' inclination to purchase scooters for their children from physical stores, allowing them to ensure the right fit, understand the scooter's mechanism, and assess its functionality before making a purchase.