Advertising is done with the purpose of creating an impact and enticing people to purchase a specific product or service. The slogans have been a significant part of advertising for over a century now. It is said that product slogans have been in use since the 1800s. 

When we talk about slogans, what’s the first thing that comes to your mind? The catchy slogans that you might have heard once and are stuck in your mind since then. Good slogans are a powerful tool that can help you grasp the customers’ attention in just a few seconds. 

By crafting a good slogan you can immediately boost your marketing campaigns. A creative slogan can make people remember your brand or products & services for a long time. You can make people associate with your business quickly. However, it’s not an easy task to come up with catchy slogans that become famous in no time.

Many big companies spend days and months bringing that one catchy slogan that makes them popular across the world. These famous slogans are then not only part of the brand advertising but the everyday lives of people. 

Here, we will give you the slogans examples that have made brands stand out and created a mark in history. You’ll also know what’s a slogan and how you can create the best slogan for your brand.

What is a slogan? 

A slogan is a phrase that is used in the advertising of a brand in a constant manner. The slogans are associated particularly with a brand or with its products or services. The main aim of a slogan is to promote a brand and entice people to give it a try or make a purchase.

Slogans are placed under the brand name. You must have seen a line written under the brand name on the product packaging or a line that is said in commercials, these are slogans. For example, the McDonald’s advertisement, in which “I’m lovin’ It” is said at the end. 

Slogans are usually short and contain 6 to 8 words maximum. The reason is to make them easy to remember by people. The longer you keep your slogan, the harder it becomes to put them in the product packaging and advertising. 

What is a tagline? 

A tagline is a phrase or motto that describes a company’s greater purpose and mission. Taglines are long-term and associated with brand values. The aim of a tagline is to both attract customers and communicate the brand message. 

For example, Apple’s tagline “Think different”. It is a unique tagline that helps their brand to stand out from the competitors. A tagline helps businesses to create a powerful brand identity.

Tagline vs Slogan

Taglines and slogans are often confused due to their similarity. Now, we will give you some of the major differences between taglines and famous slogans. 

How to create a good slogan for your brand? 

From the information above, you must have understood how important slogans are for a brand. A good slogan can make your brand go from unknown to popular. Learning about some of the famous slogans is helpful but creating a catchy slogan for your brand is a task. In this section, we will guide you on how you can create a captivating slogan for your brand. 

15 Famous slogans that stood the test of Time 

Now, we will give you 15 famous slogan examples that have helped brands to create a strong brand image. By looking at these famous slogans, we are sure that you will get an idea of how to create slogans for business.

Nike: “Just do it”.

Nike: “Just do it” is among the most popular slogans as it is action-oriented. This catchy slogan maker was an advertising agency of Nike back in 1988. This slogan is encouraging and puts people in the state of mind of acting on what they want to do. They haven’t kept the slogan limited to athletic apparel but rather have given it a broader meaning. It also signifies that you don’t have to be in shape or an athlete to wear Nike. 

A brand slogan creates an impact on the audience they want to target. If a brand keeps its slogan just limited to its wide selling segment then it won’t reach the people who can be its customers. For example, Nike was popular among athletes and marathon runners. But their messaging created an impact and made people purchase from them even if they aren’t an athlete. 

2. Burger King: “Have it your way”

Burger King: “Have it your way” is one of the most famous slogans of all time. This slogan was taken by Burger King in the early 1970s. This slogan was chosen as it signifies, you can have your burger the way you want. 

At that time, Burger King offered customization which was not a feature of its competitor, McDonald’s. However, this slogan has stood the test of time and it is even the present slogan of Burger King. The selection of words in this slogan is very simple. It also shows that Burger King understands the unique tastes and preferences of people. 

3. Toyota: “Let’s go places.”  

Toyota came up with this slogan in the year 2012. This slogan is simple and describes the commitment of Toyota to lead people through innovation. It also expresses how Toyota vehicles can take you to places where you want to go effortlessly. This slogan builds the excitement of travel when one reads it. Therefore, it brings an emotional connect to people’s minds.

Another best thing about this slogan is that it is just a straightforward sentence and there are no fancy words used in it. The famous slogans don’t necessarily need to be fancy, they can be statements that bring strong emotions in people’s minds. 

4. Lay’s: “Betcha can’t eat just one.”

Lay’s: “Betcha can’t eat just one” slogan is among the most famous slogans of all time. Lay’s took this slogan in the early 1960s. This slogan is a smart one as it sets out that lays are so tasty that you can’t be satisfied with just eating one. The moment you open the packet, it will be finished soon. 

The slogan emphasizes the taste of the product. It makes people connect it with hunger and cravings when they want to eat something delicious. Lay’s slogan gives the impression that their chips are the tastiest compared to other chips available in the market. 

5. L’Oreal: “Because You’re Worth It” 

L’Oreal: “Because You’re Worth It” slogan is among the famous slogans that have stood the test of time. This slogan was selected by L’Oreal in the year 1971 and it is their slogan in marketing campaigns till now. This is a clever slogan that was based on the theory that women wear makeup because they want to feel desirable and worth it. 

This slogan is not directly related to the product. But it tells you about the image you can get by using L’Oreal. This slogan put forth a more powerful message than just the utility of the product. 

6. KFC: “Finger lickin’ good.” 

KFC: “Finger lickin’ good” is one of the most famous slogans that have an interesting storyline. This famous slogan was created by a restaurant manager in a little fast food chain in the 1950s. When KFC was first started, the founder Harland Sanders would often appear in the company’s early ads. He would eat a plate of fried chicken in the background of the advertisement. 

After one of the ads came on screen, a woman called the TV station complaining, “Mr. Harman is licking his fingers!” To this, a franchisee in Arizona replied, “Well, it’s finger lickin’ good”. From here KFC got its famous slogan. This slogan is simple and highlights the taste factor of KFC. 

7. Apple: “Think Different”

Apple: “Think different” is among the top famous slogans that have been successful in giving their brand a unique identity. This slogan helped Apple to emphasize the fact that their products are unique and innovative. They used this slogan in all their advertising in 1997 though they were not releasing any significant products at that time. 

However, this slogan made people think that Apple isn’t providing any old computers but it is more powerful than that. According to Forbes, Apple’s stock price tripled within a year of the commercial’s release. 

8. Subway: “Eat fresh”

Subway: “Eat fresh” is listed in the most famous slogans as it puts focus on the unique aspect of the brand. Subway is a healthy alternative to other fast-food chain restaurants. This slogan highlights how multigrain bread, vegetables, and salad are fresh compared to the fast food available. It also emphasizes that the food which Subway provides is healthy and farm fresh. 

This slogan is good as it persuades people to eat something healthy. It is just two words slogan but the way it makes people think is smart. From here, you can understand that a two words simple slogan which brings about a thought process is a great idea. 

9. Taco Bell: “Think outside the bun”

Taco Bell: “Think outside the bun” is counted among the most knocking famous slogans of all time. This slogan emphasizes people think outside the bun which means thinking of food options other than just calorie-loaded burgers. This famous slogan indirectly targeted other fast food option chains like McDonald’s and Burger King. 

We like how this slogan has indirectly put Taco Bell against its competitors. The slogans don’t always need to be simple, they can be indirect and knocking like the Taco Bell one. 

10. Kellog’s Rice Krispies: “Snap! Crackle! Pop!” 

Kellog’s Rice Krispies: “Snap! Crackle! Pop!” is one of the most famous slogans that can be traced back to 1932. This slogan was first used in the radio commercial for Kellog’s. The radio jingle was catchy and it showed people how krispies would sound when one eats them. 

Not only this slogan was catchy but it made people think about Kellog’s Rice Krispies product. Kellog’s got people’s attention in no time and became a well-known brand. People remembered this memorable slogan and even used to hum it in their free time. 

11. Allstate: “You’re in good hands.” 

Allstate: “You’re in good hands” is among the most famous slogans of all time. This slogan asserts the fact that Allstate is a reliable insurance company. This company slogan was coined in the 1950s by a sales executive, Davis Ellis. There’s a very interesting storyline behind it. His daughter, JoAnn was ill and he was told by Dr.Keyser that his daughter is in good hands, which relieved his anxiety. 

Davis Ellis thought of using the same phrase in the advertising campaigns. From there, Allstate adopted the slogan, You’re in good hands. Since then the Allstate company has been using variations of the same slogan. 

 12. Dollar Shave Club: “Shave Time. Shave Money.” 

Dollar Shave Club, a personal grooming company, gained popularity with its witty and catchy slogans. Their brand team has put efforts in the right direction and crafted the most unique marketing campaigns. 

The slogan, “Shave Time. Shave Money” is counted as one of the most famous slogans ever. This slogan emphasizes the two benefits of Dollar Shave Club products, low cost and convenience. They have used light tone and humor in their slogans and advertising which has bought them people’s admiration. 

13. MasterCard: “There are some things money can’t buy. For everything else, there’s MasterCard.”

MasterCard’s one of the most popular slogans was created in the year 1997. It was part of an award-winning campaign that was run in several countries in different languages. The commercial that was aired in 1997 showed a dad that takes his son to a baseball game. He pays for a hot dog and a drink. However, the conversation between them is priceless. 

This ‘Priceless’ social campaign became viral even when social media didn’t exist. The reason behind the campaign’s success was the emotions it triggered. The nostalgic feeling that it bought in people’s minds. 

 14. De Beers: “A diamond is forever.”

According to Advertising Age, this is one of the most famous slogans of the 20th century, with 90% of Americans claiming to identify it. This was also named as the best slogan of the century by Ad Age. This iconic slogan has been a part of De Beers’ marketing and advertisements since 1948. 

We all know the fact that a diamond is worth 50% less than the money you paid once you leave the jewelry store. However, De Beers slogan reversed this and made people believe that a diamond is precious & stays with one forever. This powerful advertising helped De Beers not only change perceptions but increase diamond sales as well.  

15. Airbnb: “Belong anywhere.”

Airbnb: “Belong anywhere” is listed among the most famous slogans. This brand was started in 2008, and it provides housing for a variety of situations, from vacations to homestays. This brand slogan came in the year 2014 on their marketing campaigns. It highlights how you can go anywhere and find rentals with Airbnb. 

“Belong anywhere” slogan provides an assurance to the customers that they can depend on Airbnb. No matter where they go, Airbnb will make them feel at home with its variety of options for short-term rentals and homestays. This two-word slogan created an impact and made Airbnb more popular. 

The Bottom Line

Slogans have been a part of marketing & advertising for a long time. They help to promote a brand in a unique and creative way. For a slogan to become famous, it’s not necessary that it should be loaded with fancy or unique words. In this era, anything can go viral if people like it and it makes a difference. However, it’s also vital that you make your marketing efforts in the right way. 

WebMaxy eGrowth can help you make your marketing easier than ever. It is an eCommerce customer management platform that comes with various features like a KPI dashboard, conversion dashboard, marketing insights, audience segmentation, social campaigns, email marketing, WhatsApp campaigns, customer loyalty, and a help desk. With eGrowth, you can make the right investment decisions and boost your revenue.