Is Your Coaching Website Scaring Potential Clients Away?
The web can be a frightening place at times. Imagine your ideal client, now ready to make a change in her life brians club UK. She is searching the internet hoping to meet a health professional similar to you. What kind of feeling will she experience when she visits your site?
The emotion you wish your site be able to communicate is relief and excitement. "Wow, she gets me!"
If your site is messy, ugly or not functioning properly, it isn't suitable for her, or is simply boring She will swiftly look for a different site.
If one of these non-client-attractive website types describes your business' site, it's definitely time to make a change.
Attack of the Clones
Your site has the same human touch as a Stepford Wife. It might be easier to simply be what everyone other people are saying, but it won't attract customers. Instead, make yourself known.
If you're using a copied template, or template, for your website, it is essential to update the website's content to reflect your personal voice and unique message to ensure your potential customers know they're in the right spot to receive the help they're looking for.
The homepage of your website can be a personal note from yourself to the ideal customer. Write as you would in your ideal customer's language. Address directly the anxieties that keep her awake in the late at night.
To show off your brand and to attract the right clients quickly, you'll need to create a unique website that is a reflection of your brand's message, your personality and your ideal client's requirements.
Ghost of Websites Past
I am always worried when I go to a website and click on the "Events" link only to find out that the last time this coach was on the calendar was just two years ago! Is her company still in existence or is it just an unresolved ghost that is still haunting the web?
To ensure that your company is up to date, your website should be updated. Ideally, you are likely to add new content to the blog at least on a regular (or at least on a monthly) basis. If you don't host events regularly and regularly, it is better to make use of your blog to post updates about events as they occur instead of having an event page that is specifically designed for you.
Create a blog category titled "Events" for these posts. This way, even if the last event took place a while ago, there's plenty of blog posts that have been added since the time it was. Your visitors will be aware that you're still alive!
What A Mess
There is no truth to what you see on these sites. Links aren't working. The content is a mystery to the eye. Punctuation is horribly missing. Blank frames appear where images are supposed to be.
Websites like this make me feel as if I'm in the world of an M.C. Escher illustration. There's no uniformity Social media buttons flounder all over my screen Pop-ups pop up at every turn, and hyperlinks take me to different websites. I'm not sure what I'm doing or where I'm headed.
Do not bother with the bells and whistles, and keep your site simple and running effectively. The more fancy plugins and widgets you attempt to implement the greater chance it is that they will fail and cause chaos on your site. Get a tech-savvy friend or a professional to help tidy up the mess.
Make sure your site is user-friendly with clear and easy-to-follow hyperlinks to take action. Hire a marketing consultant or writer proofread your website for you (be sure to select someone who is familiar with the field of health coaching). Check all your links often. Include a call-to-action at the bottom of each page, for example, an option to schedule an Breakthrough Session or sign up to your electronic newsletter.
Who's There?
For me, there's nothing more annoying than a site filled with flashing and blinking tiny ads. I try to move as quickly as I can from these sites. Your ideal customers.
As a newly-qualified health coach You might think that the addition of a variety of affiliate advertisements and network marketing tools to your site can help you earn more money. What it does is leave the potential customer with the impression of being "sold to" and wondering, "who's behind all of this?"
A well-designed website lets the potential customer know that they're in the right spot immediately and that you are aware of the needs of your customers and are able to assist. Although the items you're trying to sell might be great, flashing ads at new visitors to your site will scare them away. A site that is cluttered with advertisements gives the impression that there's no one in the background, and that your site is a cloak of obscurity behind, not willing to stand up for your goods.
The ideal customer is searching for YOU, not the most recent juicer or supplement. You can find them everywhere.
Make sure you know the message of your brand and design your site around it. If you're building an individual coaching business focus on advertising your health coaching services instead of focusing on every new product that you learn about. Instead of dividing your attention particularly in the initial year or two years of your business, integrate the products you sell into your coaching program.
Your products should be used in conjunction with the many "tools" in your health coaching toolbox. Provide individualized recommendations and samples to your clients , and they'll have a greater likelihood to buy items from your store. You could even offer some sort of cleanser or a set of essential oils as part of a premium coaching program.
Make use of your blog to highlight each product in turn and explain its advantages for your ideal customer using your own words, and include an option to get more details or purchase. Share your enthusiasm for the products in a more personal manner is more effective than clogging your site with a plethora of ad-hoc ads.
I wouldn't suggest the copying and pasting of product information straight from the manufacturers site. Keep the tone of your site (your tone!) by creating product descriptions using the style of your voice.
The Doom and the Gloom
Cancer will cause death! Avoid eating that GMO corn! Beware of soy and gluten and dairy . ...! It's all too much.
As a health professional, you are an expert on health issues. Being aware of people who are suffering from health issues when a few changes to their diets can ease the pain keep you awake in the late at night. This is why you're a health coach. You have the power to make a difference.
Consider your ideal client. She's confused enough by the contradicting information she's read about nutrition, and she's afraid of contracting the same disease that her mother suffered from. Do not make it worse!
Your website should be an escape from the chaos. Speak in her language, and show you are aware of her needs and can assist. Create a safe environment. It's much more efficient to inform your clients about the benefits of their lifestyle and help them crowd out the rubbish, instead of trying to overwhelm them and enslave your clients with all the gloom and doom that the media provides the public... and all the other scary stuff you're an expert at.
Make use of your blog, website, as well as your newsletters to shine some light on the reasons why green leafy vegetables are healthy for you as well as ways to lessen stress and sleep better, instead of listing the various health hazards they could face. It is certainly helpful for your marketing by provoking the fear of people as a way of motivating people to act however, don't go overboard!
Time for an Upgrade
Be aware of the experience your ideal customer will have on your site. Consider ways to improve the aesthetics of your site and appropriate to your target client's particular needs, and action-oriented.
A warm and welcoming website that offers the best value and makes it simple to your perfect client to begin working with you. This will help create your own health coaching business.
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