Consumer Perception and Acceptance of SMS Marketing: Insights and...

Consumer Perception and Acceptance of SMS Marketing: Insights and Market Research Findings

نشر بتاريخ 2023-05-17 04:48:37

2كيلو بايت

Short message service (SMS) marketing market was valued at USD 64489.20 million in 2021 and is expected to reach the value of USD 91710.13 million by 2029, at a CAGR of 4.50% during the forecast period.

All the data and statistics provided in the winning Short Message Service (SMS) Marketing market report are backed up by newest and proven tools and techniques such as SWOT analysis and Porter's Five Forces Analysis. With the latest and updated market insights mentioned in this market report, businesses can concentrate to enhance their marketing, promotional and sales strategies. This market research report uncovers the general market conditions, trends, inclinations, key players, opportunities, geographical analysis and many other parameters that helps drive business into the right direction. Short Message Service (SMS) Marketing market document potentially presents abundant insights and business solutions that will help to stay ahead of the competition.

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Market Definition

Short message service marketing (SMS) Marketing is a method companies use to provide permission-based text messaging. This is used as a part of the product promotional activity. Short message service marketing is also popular as text messaging because it allows different companies to promote the product/services to maximize sales. It mainly involves current events, sending coupons, special deals and related announcements to the consumers by means of text messages.

Short Message Service (SMS) Marketing Market Scope and Size

The short message service (SMS) marketing market is segmented on the basis of component, enterprise size, deployment type, terminal type, type of SMS and end user. The growth amongst these segments will help you analyze meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.

Component

· Software

· Services

Enterprise Size

· Small and Medium Enterprises (SMEs)

· Large Enterprises

Deployment Type

· SaaS

· On-Premises

Terminal Type

· Mobile-Based

· Desktop-Based

Type of SMS

· Transactional SMS

· Promotional SMS

· Alert SMS

· Personalize SMS

End User

· Advertising and Event Management, Banking

· Financial Services and Insurance (BFSI)

· Cab Aggregator

· Media and Entertainment

· Retail, Hotels and Resorts

Some of the key questions answered in this report:

• How has the Short Message Service (SMS) Marketing Market performed so far and how will it perform in the coming years?

• What has been the impact of COVID-19 on the Short Message Service (SMS) Marketing Market?

• What are the key regional markets?

• What is the breakup of the market based on the procedure?

• What is the breakup of the market based on the injury location?

• What is the breakup of the market based on the end user?

• What are the various stages in the value chain of the industry?

• What are the key driving factors and challenges in the industry?

• What is the structure of the Short Message Service (SMS) Marketing Market and who are the key players?

• What is the degree of competition in the industry?

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Short Message Service (SMS) Marketing Market Share Analysis

The short message service (SMS) marketing market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Global presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance.

Market Analysis and Insights:

The short message service (SMS) helps several companies' marketing team to gain customers' attention by delivering personalized and standardized messages to customers’ mobile devices at a rapid pace. Short message service (SMS) marketing helps organizations to remove paper costs and denote a convenient and fast means to interact with target customers. Therefore, growing the penetration of SMS marketing in many industries is anticipated to boost the growth during the forecast period.

Key major players operating in the Short Message Service (SMS) Marketing market are

· Oracle (U.S.

· IBM (U.S.)

· Salesforce, Inc. (U.S.)

· Agile CRM (U.S.)

· Bitrix24 (U.S.)

· Celerity Systems (Pty) Ltd (U.K.)

· ClickSend (Australia)

· directSMS (Australia)

· Dove Soft Pvt Ltd (India)

· Exotel Techcom Pvt. Ltd (India)

· IMImobile Limited (U.K.)

· King Digital Pvt. Ltd (India)

· MessageBird (Netherlands)

· Osumare (India)

· SendPulse (Brazil)

· Text Marketer (U.K.)

· TextMagic Ltd (U.S.)

· Infobip ltd (U.K.)

· Amobee, Inc, (U.S.)

MAJOR TOC OF THE REPORT

• Chapter One: Introduction

• Chapter Two: Market Segmentation

• Chapter Three: Market Overview

• Chapter Four: Executive Summary

• Chapter Five: Premium Insights

• Chapter Six: Short Message Service (SMS) Marketing Market Share by Product & Procedure type

Get TOC Details:

https://www.databridgemarketresearch.com/toc/?dbmr=global-short-message-service-sms-marketing-market

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