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Bluetooth Speakers Market Size, Trends, Applications, and Industry Strategies

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Bluetooth speakers offer wireless audio streaming, playing media from content sources such as smartphones, tablets, laptops, or any other Bluetooth-enabled device. Most of these speakers are portable and easy to install, use, and carry. As most portable Bluetooth devices operate on rechargeable lithium polymer batteries, improvements in lithium-ion (Li-ion) batteries will provide a long playback time to such speakers. Moreover, the improving wireless connectivity and increasing adoption of smartphones will augment the use of portable Bluetooth speakers in the coming years.

The rising adoption of such audio devices can be attributed to the growing need for mobile infotainment systems and the mounting disposable income of people around the world. Moreover, the advancement in audio technology will supplement the Bluetooth speakers market growth in the coming years. These devices are available at low, premium, and mid-range prices. In recent years, small and sturdy Bluetooth speakers, such as JBL Go by Harman International Industries and BT50B by Phillips Corporation, have gained prominence due to their exceptional sound clarity and rigid designs.

 

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Bluetooth speakers can be purchased from online as well as offline stores. Owing to the rising internet penetration and flourishing e-commerce industry, customers will be showing a high preference for the online distribution channel in the coming years. Additionally, the option of comparing multiple speakers on e-commerce platforms will make them a more viable channel for procuring these devices. Online shopping platforms, such as ebay.com, Amazon.com, and Alibaba.com, also offer multiple discounts on Bluetooth speakers to lure customers.

In recent years, Bluetooth speaker manufacturers, such as Beats Electronics, Bose Corporation, Samsung Group, Apple Inc., Sony Corporation, Harman International Industries Inc., Plantronics Inc., and VOXX Electronics Corp., have been engaging in improving the battery life and sound quality of their offerings. These companies are also focusing on reducing the prices of these speakers to reach more customers. Speakers offered by the vendors have become an essential part of vehicles, offices, and homes, worldwide.

Therefore, the increasing need for mobile infotainment systems and surging disposable income will fuel the adoption of Bluetooth speakers in the forthcoming years.

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