The market for fresh meat packaging in North America is anticipated to continue its upward trend in 2021, with a total valuation of US$ 788 million predicted. By the end of 2021, fresh meat packaging market sales in North America are expected to exceed 365,800 tonnes, according to Future Market Insights (FMI).

It is anticipated that market competition would intensify. Leading companies like Berry Global Group Inc., Amcor Plc, Sealed Air Corp., Bolloré Group, and Winpak Ltd. are anticipated to control more than 15% to 20% of the North American market in 2021, according to FMI.

Competitive Landscape

Future Market Insights in its latest market analysis discusses about the key trends shaping the fresh meat packaging market and highlights the strategies employed by market players to strengthen their market position. Market players are emphasizing on expanding their product portfolio to reach wider customer base. They are also inclined towards forming alliance and strategic merger and acquisition with other players.

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The North American fresh meat packaging market is projected to witness significant growth in the coming years, driven by the increasing demand for packaged fresh meat in the region. Fresh meat packaging is an essential aspect of the meat industry, as it helps to preserve the quality and safety of the product. The packaging of fresh meat is crucial for maintaining its freshness, taste, and texture. It also helps to extend the shelf life of the product and protect it from contamination.

However, the stringent regulations regarding the use of plastic in packaging and the concerns about the environmental impact of plastic packaging are some of the factors that may hinder the growth of the North American fresh meat packaging market.

North America Fresh Meat Packaging Market: Regional Analysis

The North American fresh meat packaging market is segmented into the United States and Canada. The United States is the largest market for fresh meat packaging in the region, owing to the growing demand for packaged meat products and the presence of a large number of meat processing companies in the country.

The key players operating in the North American fresh meat packaging market are focusing on developing new packaging materials and technologies to meet the changing consumer preferences and comply with the regulations. The market is expected to provide significant growth opportunities for the key players in the coming years.

Competition in the North America market for fresh meat packaging is expected soar. FMI however forecasts

·         Berry Global Group Inc.,

·         Amcor Plc,

·         Sealed Air Corp.,

·         Bolloré Group, and

·         Winpak Ltd.

to remain dominant, accounting for nearly 15% to 20% of overall sales registered in 2021.

Key Takeaways from FMI’s Fresh Meat Packaging Market Study

• Ethylene Vinyl Alcohol (EVOH) material segment is expected to grow at more than 4% CAGR owing to its eco-friendly nature and high recyclability.
• Modified atmosphere packaging technology is predicted to expand at more than 2.6% CAGR owing to its superior aesthetics and improved shelf life.
• 7-layer segment will generate the highest revenue followed by 5-layer segment as they offer extended shelf life, protects meat from bacteria like salmonella.
• U.S. will account for more than 80% share of the North America market backed by increasing consumption and export of poultry and beef and presence of modern processing infrastructure in the country.

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Key Segments Covered in Fresh meat packaging Market Study:

By Packaging Format:

• Modified Atmospheric Packaging
• Vacuum Skin Packaging
• Verteroplasty Packaging
• Others

By Material Type:

• Polyethylene
• Poly vinyl chloride
• Bi-axially oriented polypropylene
• Polyamide
• Ethylene-vinyl alcohol copolymer
• Polypropylene
• Others

By Layer Type:

• Monolayer
• 3-layer
• 5-layer
• 7-layer
• 9-layer

By Meat Type:

• Beef
• Pork
• Poultry
• Others

Key Regions/Countries Covered:

• North America
  • U.S.
  • Canada

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