5 Best Practices of Social Influence Marketing
There are many reason why much Social Influence Marketing fails. People seem to love writing articles about what NOT to do when attempting SIM. Yet there is precious little quality information about what WILL succeed and how best to go about it. One of the top experts in the industry Shiv Singh recommends the following 5 Best Practice rules to stick to.
1. Open Up your Brand to Consumers and let them Evolve it.
The more you let consumers internalise your brand, talk about it in their own language, and manifest their story in your own way the more success you will have with it.
How you let your consumers evolve your brand must be done in a fashion that is in sync with your company values and what your customers expect of you.
2. Develop your voice in SIM without silencing other that support your brand.
Your SIM voice is fundamentally about having a mechanism to talk to your consumers in a language and style that they understand, in a more humane and personal manner.
Do not try to use your SIM voice to speak the loudest about your brand and nor should it be used in a heavy handed way to silence your critics. Develop strong listening Influencer Marketing tool skills, a thick skin and nuanced understanding of how to respond to a fuming blogger for example without turning him off completely.
3. Respond to Everything
For all the hype about social media there is 1 sobering fact that remains: it takes an immense amount of work.
Even with monitoring tools its exhaustive and time consuming. Spending all that time on all your different profiles monitoring all those conversations can take the wind out of your sails and ruin many a weekend. Use an Automation tool and mass monitoring tool to cut down your workload.
4. Think beyond the obvious.
People are influencing each other in different ways all the time and using social technologies to change their lives. As a marketer you must realise that SIM can do more than just help you reach more customers. You can gain insight to what their thinking, change the way you deliver customer support and launch new products or offers.
5. Focus on Social Influencers as well as Social Media.
Consumers don't always respond to brands that that appear on social platforms, they would rather spend time talking to each other. That's why its important to social influencer too, as they can reach consumers for you.
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