According to IMARC Group’s latest report, titled “Personal Hygiene Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” the global personal hygiene market size reached US$ 559.5 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 679.9 Billion by 2028, exhibiting a growth rate (CAGR) of 3.3% during 2023-2028.

Industry Definition and Application:

Personal hygiene refers to the practices and habits that individuals engage in to maintain cleanliness and promote good health. It involves taking care of one’s body and maintaining a clean and well-groomed appearance. The practices encompass a wide range of activities that are essential for the prevention of disease, the control of body odor, and the overall well-being of an individual.

Good personal hygiene practices can prevent the spread of infectious diseases by minimizing the presence of harmful microorganisms on the body or in the surroundings. Personal hygiene practices vary based on personal preferences, cultural norms, and individual needs, and may need to be adapted depending on the circumstances, such as during travel or in emergencies. It should be practiced regularly to ensure cleanliness of the body, including the skin, hair, nails, and teeth and good health. Additionally, practicing personal hygiene can enhance self-confidence and self-esteem, leading to improved mental well-being and positive social interactions. 

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What are the growth prospects and trends in the industry?

The personal hygiene market is majorly driven by the growing awareness and understanding of the importance of personal hygiene. Since individuals are increasingly recognizing that practicing good hygiene habits is crucial for preventing the spread of infections, maintaining health, and enhancing overall well-being, thereby leading to an increased demand for personal hygiene products and services. In line with this, changing lifestyles and urbanization are resulting in the  rising adoption of more hectic routines and therefore an increased focus on convenient and time-saving personal hygiene solutions.

The escalating demand for travel-sized and portable personal hygiene products such as wet wipes, dry shampoos, and portable hand sanitizers due to the growth of travel and tourism is creating a positive market outlook.  Furthermore, inflating disposable income levels leading to higher purchasing power is resulting in growing investments in high-quality personal hygiene products that offer superior performance and a luxurious experience. This trend has led to the introduction of premium and specialized products in the market, catering to specific needs and preferences.

Competitive Landscape With Key Players:

The competitive landscape of the personal hygiene market has been studied in the report with the detailed profiles of the key players operating in the market.

Some of these key players include:

  • 3M
  • Auchan
  • Carrefour S.A.
  • Colgate-Palmolive Company
  • Costco
  • Henkel AG & Company
  • Johnson & Johnson
  • Kao Corporation
  • Kimberly-Clark Corporation
  • Publix
  • Reckitt Benckiser Group
  • The Kroger Co.
  • The Procter & Gamble Company
  • Unilever
  • Unicharm Corporation

Key Market Segmentation:

The report has segmented the global personal hygiene market based on product type, pricing, usability and distribution channel and region.

Breakup by Product Type:

  • Feminine Hygiene Products
    • Sanitary Napkins
    • Tampons
    • Others
  • Incontinence Garments
    • Adult Diaper
    • Protective Underwear
    • Cloth Adult Diaper
    • Others
  • Disinfectants
  • Hand Sanitizers
  • Masks
  • Gloves
  • Stretchable Caps
  • Antimicrobial Wipes
  • Others

Breakup by Pricing:

  • Mass Products
  • Premium Products

Breakup by Usability:                                                  

  • Disposable
  • Reusable

Breakup by Distribution Channel:

  • Hospital Pharmacies
  • Supermarkets and Hypermarkets
  • Online Stores and Pharmacies
  • Convenience Stores and Retail Pharmacies
  • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

Explore Full Report With TOC & List of Figures: https://www.imarcgroup.com/personal-hygiene-market

Key Highlights of the Report:

  • Market Performance (2017-2022)
  • Market Outlook (2023-2028)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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