You can create effective marketing strategies but if you are not targeting the right people then it will all go in vain. Similarly, even if you’re targeting the right people with the wrong messaging then you won’t get any results. Here, a customer data platform comes to the rescue. 

Businesses use various systems and tools in marketing to collect valuable data such as email systems, analytics tools, customer relationship management (CRM), etc. However, these systems are siloed systems that don’t exchange and organize information. This scattered data makes it difficult for marketers to put them together and get accurate data insights. 

A customer data platform is a marketing software that can help you collect first-party customer data and data from different tools & software to build a centralized data repository of customer information. The customer data platform came into existence in 2013 and since then they have gained immense popularity in the advertising and marketing industry. 

A Customer Data Platform can help you consolidate all your customer data in one place. Check out WebMaxy eGrowth: the best customer data platform with Shopify integration.

In this blog, we will discuss what is a customer data platform, how it works, and the 10 best customer data platform use cases. 

What is a customer data platform?

 A customer data platform is software that collects, manages, and organizes all your customer data and information. The data is collected from different marketing & sales systems and tools in one place. 

A CDP allows you to build a single and coherent customer view. It builds separate customer profiles in which you can get detailed information about each customer and their past interactions with your brand. 

How does a CDP work? 

A customer data platform gathers first-party, second-party, and third-party data from your website visitors and customers. A CDP collects both personal data ( For e.g. names, email addresses, & phone numbers)  and device-level data (For e.g. cookies, device IDs, and IP addresses) 

A customer data platform turns different types of data into reports. You can access these reports to uncover data insights that can help you strategize better. You can view and track your marketing campaigns goals and progress. 

A CDP also enables you to segment customers based on their attributes and behavioral traits. You can use this information to optimize your future marketing campaigns like email campaigns. 

10 best Customer Data Platform use cases 

There are several customer data platform use cases for a business that we will discuss here. These CDP use cases will help you enhance customer experience and build brand loyalty. 

Customer Data Platform use case #1: Unifies customer data 

A customer data platform helps you unify customer data from multiple marketing platforms, channels, software, and tools. You can get a complete view of your customers and analyze their interactions with your brand. Collecting and organizing customer data in a meaningful way is a difficult task. A customer data platform lets you do it with ease. Not only this, you can segment your customers as well to target them effectively. 

Customer Data Platform use case #2: Audience segmentation 

What is the best use case among customer data platform use cases? A CDP allows you to conduct audience segmentation easily. You can group customers based on attributes like age, gender, location, occupation, purchase history, and more. 

You can identify and create segments of high-value customers and customers who are likely to churn. This information can help you target your high-value customers with personalized marketing campaigns. 

By focusing your marketing resources on high-value customers you can generate more sales. You can use these customer segments in lookalike audiences in your advertising campaigns. Instead of keeping your marketing broad and generic, you can target your prospective customers with relevant messaging. 

Customer Data Platform use case #3: Track customer journey 

A customer data platform can help you track customer journeys. Have a look at how customers interact with your brand through different channels. You can break down their buying journey to understand which channels encourage them to take the final purchase decision. 

You can learn which channels drive the highest and lowest conversions to your business. From this detailed information, you can decide how to allocate your budget among different marketing channels based on their results. 

Customer Data Platform use case #4: Provide personalized experiences 

A CDP use case is its ability to provide personalized experiences to customers. As per the statistics, more than 77% of people choose or pay more for brands that provide personalized experiences. With CDP you can learn about your audience such as age, gender, location, job title, purchase history, and more. 

This information can help you create tailored experiences for your customers based on their needs and interests. For example, a customer recently bought cat food from your pet shop. Then, you can send them an email suggesting new variants of cat food that their cat might enjoy. 

Customer Data Platform use case #5: Targeted marketing campaigns 

One of the best customer data platform use cases is its ability to help in creating targeted marketing campaigns. A CDP can help marketers to understand their customers better and increase customer engagement at different buying journey stages. 

An advanced customer data platform like WebMaxy eGrowth can help you to utilize customer data for marketing automation. You can automate your SMS, Email, and WhatsApp marketing 

A customer data platform can help you decide which customers to target and with what type of content. Additionally, you can measure and track the performance of your distinct marketing channels. These insights can help you to improve your marketing strategy and refine your future campaigns. 

Customer Data Platform use case #6: Build long-term relationships with customers 

Building long-term relationships with customers is vital for business growth. A customer data platform can help you keep track of your current and potential customers. You can gather valuable information about your customers like their names, location, email addresses, etc. This data can help you to focus on leads effectively and convert them into customers. 

You can target your existing customers with special offers and discounts to encourage repeat purchases. Reaching out to customers consistently with relevant messaging can help you to improve their experience and brand loyalty. 

Customer Data Platform use case #7: Effective sales pipeline management 

One of the best customer data platform uses cases is its ability to manage the sales pipeline. A customer data platform can help you get all the customer information you need. You can track the interactions of your prospects and see where they’re in the buying journey. 

Your sales team can keep a record of the leads in the sales funnel. This data can help them to reach out to leads with the right information at the right time. The contact information of leads stored in CDP can also help your sales team to reach them directly. 

Customer Data Platform use case #8: Increase return on investment (ROI)

What are some of the best customer data platform use cases? Business owners and marketers invest in marketing strategies to earn revenue. But it’s important for them to track the return on investment of various marketing channels. 

A customer data platform can help you keep track of which marketing channels are driving the highest revenue. You can know the return on investment and effectiveness of different channels. This way you’ll be able to optimize your marketing strategy and generate more sales. 

Remember, if a marketing channel is not delivering expected results that doesn’t mean you should quit it completely. You can try to change ad copy and landing pages to drive traffic and increase conversions. 

Customer Data Platform use case #9: Reduce customer churn

One of the best customer data platform use cases is that it maintains all customer interactions. You can analyze customer interactions and keep track of any declining interactions. As this may be an indication of these customers losing interest in your brand. Identify such customers through a CDP and start sending them personalized messages and offers. This way you’ll be able to strengthen your bond with them and prevent them from slipping.

Customer Data Platform use case #10: Cross-sell and upsell opportunities 

There are many customer data platform use cases such as its ability to identify cross-sell and upsell opportunities. You can target customers based on what they have purchased from you in the past. 

A customer data platform solves the major problem of brands by eliminating the data siloes. You can get real-time access to data that you can use in other marketing platforms like email software.

Analyze what products and content your current customers have been browsing on your website. Based on this information, you can target these customers with personalized product recommendations and dedicated campaigns. 

How to choose the right CDP for your business? 

For selecting the right CDP for your business, you must first consider the use cases it has for your business. Then, you should ask the following questions to yourself.

Check the integrations you need for your current systems and software. Determine the budget that you can spend on setting up a CDP. Identify the needs of your advertising and marketing departments. Consider the ideas and opinions of key stakeholders before finalizing a CDP. Look for a customer data platform that can help you improve your operational efficiency. 

The best Customer Data Platform: WebMaxy eGrowth 

WebMaxy eGrowth is an advanced customer data platform that can help you enhance customer experience. It comes with a plethora of features such as a KPI dashboard, customer segmentation, marketing insights, marketing workflows, social campaigns, email marketing, WhatsApp marketing, customer loyalty, help desk, and retargeting. 

This customer data platform can help you optimize your marketing strategy and enhance customer experience. You can analyze the performance of different marketing channels. You can see which channels are driving the highest conversions and revenue. From this information, you can create your marketing strategy accordingly. 

With eGrowth, you can create customer segments based on their attributes, behavior, and purchase history. By creating customer segments you can target customers with personalized messaging and on the right channels. 

You can also create marketing workflows that are triggered by different customer actions. Automate your SMS, Email, and WhatsApp marketing to reach customers with relevant messages at the right time. 

You can implement a customer loyalty program to retain existing customers. This way you can show that you value them for staying with your brand for a long time. eGrowth can help you to reach, engage, convert, and retarget your customers from one platform itself. 

Schedule a call with our experts to learn more about WebMaxy eGrowth and its features, or email us at info@webmaxy.co. 

Customer Data Platform use cases: The Conclusion 

A customer data platform can help businesses in several ways. There are many customer data platform use cases that we have discussed here. The best customer data platform use case is that it helps to understand customers better. You can track and understand your customer journey across different channels. You can evaluate the conversion and revenue contribution of your distinct marketing channels. 

A customer data platform like WebMaxy eGrowth can reveal accurate and detailed marketing insights. You can optimize your marketing strategy based on their conversion and revenue contribution. WebMaxy eGrowth has many customer data platform use cases that can help you increase business efficiency. 

Customer Data Platform use cases: FAQs

What is a customer data platform use case?

A customer data platform can help you understand customers’ behavioral patterns and trends. You can analyze customers’ journeys and find which channels play a significant role in converting them. A customer data platform can help you to create targeted marketing campaigns and drive better results.

Why use a customer data platform?

A customer data platform can help you understand your customers better through their attributes, behavioral traits, and purchase history. By understanding your customers you can find ways to target them with the right messaging at the right time. It can also help you to track your marketing channels’ performance. You can determine which channels are bringing the highest and lowest sales. You can use this data to improve your marketing plan.

What are the use cases of CDP in B2B?

A customer data platform in B2B can help provide a unified view of customers. It collects, organizes, and manages information about customers. It helps drive actionable insights that can help businesses strategize better. It also captures leads' data & interactions that can help marketers to understand their intent. 

What is the use of CDP platform in business?

A CDP can help you collect, organize, and manage all your customer data and interactions in one place. Businesses can keep track of the leads they have in their sales funnel. They can know where the customers are in the buying journey and target them with marketing strategies accordingly.