Scalp Care Market Is Estimated To Witness High Growth Owing To Rising Hair and Scalp Problems & Increasing Consumer Awareness
The global Scalp Care Market is estimated to be valued at US$ 12,204.6 Mn in 2021 and is expected to exhibit a CAGR of 4.02% over the forecast period 2022-2028, as highlighted in a new report published by Coherent Market Insights.
A) Market Overview:
Scalp care products are gaining significant traction in the market due to the increasing prevalence of hair and scalp problems such as dandruff, hair loss, and dry scalp. These products include shampoos, conditioners, masks, oils, and treatments specifically designed to nourish and address various scalp issues. With rising pollution levels, stress, and unhealthy lifestyle habits, the demand for scalp care products has increased as consumers become more conscious about maintaining healthy and beautiful hair.
B) Market Dynamics:
1. Driver 1: Rising hair and scalp problems
The growing incidence of hair and scalp problems such as dandruff, hair loss, itching, and dry scalp is driving the demand for scalp care products. Factors such as pollution, stress, poor diet, and hormonal changes contribute to these issues. Consumers are increasingly seeking effective solutions to address these problems, leading to the growth of the scalp care market.
For example, brands like Moroccan Oil, Himalaya Wellness Company, and Bioderma Laboratories offer specialized scalp care products that target specific concerns and provide nourishment and revitalization to the scalp.
2. Driver 2: Increasing consumer awareness
With the rise of social media and the availability of information online, consumers are becoming more aware of the importance of scalp health and its impact on overall hair quality. They are actively seeking products that not only cleanse but also provide deep nourishment to the scalp, promoting healthy hair growth.
Leading companies such as L'Oreal SA, Procter & Gamble Co., and Johnson & Johnson Inc. are investing in extensive marketing campaigns to educate consumers about the benefits of scalp care and the range of products available in the market.
C) SWOT Analysis:
- Strength: Innovation in product formulations, Scalp-specific offerings
- Weakness: Limited awareness in emerging markets, Fragmented market
- Opportunity: Increasing demand for natural and organic scalp care products, Growing e-commerce platforms
- Threats: Intense competition among key players, Availability of counterfeit products
D) Key Takeaways:
- The global Scalp Care Market is expected to witness high growth, exhibiting a CAGR of 4.02% over the forecast period. The rising prevalence of hair and scalp problems, along with increasing consumer awareness, are the primary drivers of this growth.
- North America is expected to dominate the scalp care market due to rising consumer spending on personal care products and high awareness about scalp health. Asia Pacific is expected to be the fastest-growing region, driven by the growing urban population and increasing disposable income.
- Key players operating in the global scalp care market include Bioderma Laboratories, Lotus Herbals Pvt. Ltd., Natura & Co., Kao Corporation, Johnson & Johnson Inc., Beiersdorf AG, Procter & Gamble Co., Unilever PLC, Moroccan Oil, L'Oreal SA, Himalaya Wellness Company, and The Estee Lauder Companies Inc. These players are focusing on product innovation and strategic collaborations to gain a competitive edge in the market.
In conclusion, the scalp care market is experiencing significant growth due to the increasing prevalence of hair and scalp problems and rising consumer awareness. With a focus on product innovation and expanding market reach, key players are well-positioned to capitalize on the growing demand for scalp care products globally.
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