WhatsApp Commerce platform can help you reach, engage, convert, and remarket to customers easily. Reach customers where they are most active, engage and convert them easily, and boost sales for your business. 

WhatsApp has become the most popular messaging app with around 2 billion monthly active users. This number is just expected to grow with increasing digital exposure and technological advancement. People use WhatsApp to connect with their friends, family, and relatives easily anytime and anywhere. 

Now, even businesses have come to WhatsApp marketing to connect with their audiences and enhance their overall experience. WhatsApp Business has become one of the most downloaded apps all over the world. People prefer to use WhatsApp to communicate and connect with businesses via chat. According to a survey, 75% of people said they would purchase and do business with companies that are available over messages. 

WhatsApp for eCommerce has become a new way to connect with customers where they are most active. As per the statistics, WhatsApp has a 98% open rate and 45-60% click-through rate which is 5X times more than SMS and Email. This also makes it a good channel to reach, engage, and convert leads to customers. 

Let’s discuss WhatsApp Commerce and how it is transforming the ways eCommerce businesses connect with their customers. We will discuss the most effective WhatsApp e-commerce strategies that you can implement for your business.  

What is WhatsApp Commerce? 

WhatsApp Commerce is the process of connecting with customers and selling your products and services directly from the platform itself. It does this by allowing companies to engage in two-way communication. This conversational platform makes it easy for businesses to connect with customers at their convenience. 

WhatsApp Business also makes it possible for eCommerce brands to automate their chat system. This way businesses can respond to customers even at odd times when their customer support representatives aren’t available. Brands can provide their product catalog and make it easy for customers to access their product or service details from the platform itself without exiting it. They can even place orders and make payments from WhatsApp. 

This simplified customer journey on WhatsApp can help businesses capture a higher conversion rate. Many times customers reach out to businesses on WhatsApp for queries or doubts. You can respond to customers directly through the platform and enhance their customer experience with your brand. 

Best WhatsApp Commerce strategies to boost your success 

Now, you know that WhatsApp Commerce can help make your customer journey smooth and easy. Here, we will tell you the best eCommerce WhatsApp strategies that you can implement for your business.  

1. Sell more on WhatsApp 

Nowadays, most people are active on WhatsApp. As per the statistics, an average user opens WhatsApp 25-30 times a day. When a business is available on WhatsApp people tend to visit their profile and checkout their product catalog. By opting for eGrowth WhatsApp Commerce, you can convert your customers there and then. Enable your customers to place orders and make payments directly from WhatsApp.   

2. Run WhatsApp campaigns 

Reach and engage your potential customers by running WhatsApp campaigns through eGrowth WhatsApp Commerce. Reach out to customers throughout marketing funnel stages; awareness, consideration, conversion, and customer loyalty. Automate your WhatsApp campaigns for different customer activities like product browsing, abandoned carts, etc. For example, a customer views a product on your website. You can target them on WhatsApp with a special discount or offer to entice them to complete the purchase. 

3. Send alerts and automate FAQs 

Many times customers have some doubts and queries due to which they don’t order immediately. By opting for eGrowth WhatsApp Commerce, you can automate FAQ replies for different customer queries. You can increase customer satisfaction by responding to customers at the earliest. You can also send automated alerts for order confirmation and sales to notify customers. 

4. Upsell and Cross-sell 

Customers who have already made a purchase from your brand have more trust in your brand than new customers. You can retarget these customers with personalized product recommendations based on their past purchases. You can send them similar product suggestions in which they might be interested in. For example, if a customer purchases a summer outfit then you can send them summer footwear and sunglasses recommendations on WhatsApp Commerce. 

5. Omnichannel support 

Nowadays, customers have more options than ever in the market. There are several eCommerce brands to choose from. A bad customer experience can lead you to lose a customer forever. Brands need to find the best way to enhance their customer experience at every stage. WebMaxy eGrowth offers Omnichannel support that enables you to answer customer queries at the earliest. Get access to all your customer queries in a single dashboard and respond quickly. 

Implement WhatsApp Commece with WebMaxy eGrowth 

Reach, engage, convert, and retarget customers with eGrowth WhatsApp Commerce. It can help you deliver personalized customer experiences, offer robust customer support, and boost conversion. 

WebMaxy eGrowth is an advanced customer data platform that comes with a wide range of features. Apart from WhatsApp Commerce, you get a KPI dashboard, marketing insights, customer segmentation, marketing workflow, social campaign, WhatsApp marketing, Email marketing, customer loyalty, help desk, and retargeting ads. 

eGrowth can help you do performance marketing by enabling you to analyze your marketing channels performance. You can use a multi-touch attribution model to understand which marketing channels are delivering the best and worst results. This information can help you to make smart marketing investments. 

You can enhance your customer journey by reaching out to customers with the right message at the right time. Marketing workflows feature enables you to automate your SMS, Email, and WhatsApp marketing. Keep your customers engaged on social media marketing platform by posting at the right time with the Social campaigns feature.  

Let no existing customer leave your brand by setting up a customer loyalty program. Reward customers for being with you and increase customer retention. Retarget them with personalized offers and discounts to maintain the business relationship for a long time. 
To learn more about WebMaxy eGrowth and its features, connect with our experts on call or email us at info@webmaxy.co.