Marketing Analysis

Every marketer in the digital age understands the importance of data. Without it, you can't analyze email campaigns, review progress, and evaluate the effectiveness of your marketing email verification efforts in engaging your target audience. There's almost no corner of the digital marketing universe that isn't tied to rich data, and email marketing metrics are no exception. Despite its age as a communication tool, email is still one of the best ways to communicate with consumers and provide information that can impact both your customers and your brand.

Data shows that email delivers a 122% ROI, one of the strongest primary marketing channels used by e-commerce brands.  If you want to create effective email messages and campaigns, it's essential to have a good handle on the data points that best illustrate the power of your email strategy. There are dozens of metrics related to email marketing. Understanding the numbers that matter most will help you gain an overview of your campaigns and adjust your strategy to improve ROI, increase engagement, and increase revenue.

Let's look at six essential email marketing metrics.

6 Important Email Marketing Metrics To Know

1. Conversion Rate

Conversion rate is one of the most common metrics you will encounter as an e-commerce marketer in order for marketing email verification. This affects virtually all channels: display ads, social media posts, and emails.

What Is  Conversion Rate?

This is the percentage of users who viewed an email, clicked a link in the email, and then took the desired action in the email with an email checker. This action could be a purchase from an e-commerce store, registering for an event, submitting a form, or anything else you want customers to do to move them further along their customer journey. 

How to calculate the conversion rate?

Divide the number of users who took the expected action by the number of emails sent and multiply by 100. For example:

120 conversions/1,000 emails x 100 = 12% conversion rate.

Why Is It Important?

Conversion rate is a basic measure of how effectively your emails get customers to do what you want them to do. This is a direct assessment of the impact of your email campaigns.

2. Open Rate

This is pretty self-explanatory, but that doesn't mean it's not important.

What Is  Open Rate?

Open rate is the percentage of emails that users click to read in their inbox before deleting them. This is a simple measure of how often your audience interacts with your content. 

How To Calculate  Open Rate?

Simply divide the number of opened emails by the total number of sent emails, then multiply by 100. For example:

3,500 emails opened / 20,000 emails sent x 100 = 17.5% open rate.

Why Is It Important?

You need to know how well your current email content strategy – primarily subject lines, header text, and overall branding presentation – persuades customers to do what you want them to do (in this case, open your email). What else you do in your emails won't matter if customers don't feel compelled to open and read them.

3. Click-Through Rate (CTR)

Click-through rates can be applied to your email marketing,  website, or paid advertising. Here's why this metric is relevant when applied to an email marketing strategy for marketing email verification as well.

What is the click-through rate? 

Percentage of people who clicked the link in your email and visited the landing page.

How To Calculate CTR?

You can calculate your CTR by taking the number of clicks and dividing it by the number of emails sent, multiplying by 100.

CTR in emails = (number of clicks/number of emails sent) x 100

For Example:

(100/1000) x 100 = 10% CTR

Why Is It Important?

CTR is important because it is an indicator of how engaged your audience is with your email content. By learning from this metric, you can:

• It's better to place a call to action (CTA) in the body of your email.

• Understand the type of content your audience engages with the most.

• Drive engaged traffic to high-priority pages from email.

By tracking CTR, you can quickly make data-driven decisions to drive more results from email marketing.

4. Unsubscribe Rate/Mailing List Growth Rate

These two email marketing metrics are separate, but the related numbers illustrate how engaging your emails are and what your audience thinks of your content and cadence. Most importantly for marketing email verification.

What Is The Churn Rate And Growth Rate Of An Email List?

The unsubscribe rate measures the average number of people who choose to unsubscribe from your mailing list after receiving your email. Email list growth measures how quickly new users sign up to your email list.

How To Calculate  Unsubscribe Rate?

Unsubscribe rates can be averaged across multiple emails or an entire campaign. Simply divide the number of unsubscribe requests by the number of recipients.

How Do You Calculate  List Growth?

For this case, you would subtract the total number of unregistered users from the total number of new subscribers, then divide by the total number of email addresses and multiply by 100. 

For Example:

(1,000 new subscribers – 80 unsubscribe requests) / 100,000 total email addresses x 100 = 9.2% list growth. Why are they important?

Ultimately, one of the main goals of email marketing is to expand the size of your audience and reach more potential customers, thereby increasing revenue and engagement. These metrics will give you a picture of the overall health of your email list. 

5. Bounce Rate

Bounce rate is another good metric to gauge the overall strength of your email list. This can be the key to detecting problems with your emails and fixing them so more people receive your messages.

What Is  Bounce Rate?

Bounce rate is simply the percentage of sent emails that do not reach the recipient's inbox. 

How To  Calculate  Bounce Rate?

Divide the number of bounced emails by the total number of sent emails and multiply by 100. For example:

200 bounces / 5,000 emails sent x 100 = 4% bounce rate.

Why Is It Important?

Simply put, you can't convince customers to click on an emailed CTA, explore your website, and make a purchase if they don't receive your emails. This can happen for a variety of reasons, from full inboxes and spam filters to fake email addresses and misspellings in email addresses. Removing these addresses from your subscriber list will help you develop a clearer email strategy and make your other metrics more accurate.

6. Overall ROI

One of the most important email marketing metrics is the overall return on investment (ROI) of your email strategy. This, along with conversion rate and list growth, should be fundamental metrics to keep in mind when developing emails and campaigns.  

What is the overall ROI?

Email marketing ROI  measures the return you get directly from your email marketing investment. This equation requires you to know the revenue generated from email efforts and the costs associated with running those email campaigns. Understanding this number will help you determine whether you're getting enough ROI in email marketing to justify your spending.

How Do You Calculate Overall ROI?  

(Net profit / Investment cost) x 100

To get a net profit, take the total revenue generated from email marketing and subtract the total spend on those marketing activities (Total Revenue – Email Marketing Cost = Net Profit). To get ROI, divide your net profit by your investment cost (net profit/investment cost) and multiply this amount by 100.

 For Example:

Email Attributed Revenue $3,000 - Email Investment $500 = $2,500 Net Profit

Net profit 2,500 USD / Email investment 500 USD = 5

 5 x 100 = 500% ROI

In other words, a $500 investment in email marketing generated a 500% ROI, which equates to $2,500 in net profit.

Why Is It Important?

Marketing is always concerned with ROI because it helps determine the success or failure of your marketing efforts and spending priorities. Businesses need to accurately measure the ROI they get from each marketing channel and their entire marketing strategy. A low ROI may indicate that you need to change your email tactics or reallocate your spending to more profitable and profitable marketing channels.

Start Getting Results

There are dozens of email marketing metrics that are important for e-commerce sellers to understand, but understanding these six metrics will help you start building an email strategy that works for your audience.

A marketing platform like AdRoll will help you track these metrics and more, allowing you to track your campaigns, measure results, and make quick improvements to maximize your investment. your.