Market key trends:

The global pearl milk tea market has seen significant growth in the last few years owing to rising popularity of boba drinks among millennials and Gen Z consumers. The trend of bubble tea started in Taiwan and South East Asia and has now expanded globally. The unique texture provided by tapioca pearls and wide range of flavors available makes pearl milk tea very appealing to young consumers. The market is also driven by increasing presence of brands like Gong Cha and Sharetea which offer innovative flavors as well as experience of drinking boba tea.

Key Takeaways

The Global Pearl Milk Tea Market Size is expected to witness high growth, exhibiting CAGR of 7.51% over the forecast period, due to increasing preference for unique beverages among younger population. The market was valued at US$ 2.29 billion in 2023.

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