The Latest research study released by Absolute Markets Insights Data Broker Market with 100+ pages of analysis on business Strategy taken up by key and emerging industry players and delivers know how of the current market development, landscape, technologies, drivers, opportunities, market viewpoint and status. Understanding the segments helps in identifying the importance of different factors that aid the market growth. In terms of revenue, the global data broker market is anticipated to witness a CAGR of 10.8% over the forecast period (2022 – 2030). Some of the Major Companies covered in this Research are: Acxiom LLC, CoreLogic, Equifax Inc, Experian Information Solutions, Intelius LLC, LexisNexis Risk Solutions Group, Oracle, PeekYou.com, Spokeo, The Nielsen Company (US), TransUnion LLC., Verisk Analytics, Other Market Participants

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Global Data Broker Market

By Application

• Marketing and Advertising
• Risk Mitigation
• Fraud Detection
• People Search

By End User

• Media and Entertainment
• IT and Telecommunication
• Automotive
• Banking, Financial Services and Insurance (BFSI)
• Government
• Education
• Healthcare
• Retail and Consumer Goods
• Travel and Hospitality
• Others

By Enterprises

• Small and Medium Sized Enterprises
• Large Enterprises

By Pricing Model

• Pay Per Use
• Subscription

By Region

• North America
  • U.S.
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of Middle East & Africa
• Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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Data broking, also referred to as information broking, is the practice of collecting information of individuals and businesses, mainly from public sources, and selling the information to various end-users for business purposes. Data brokers also use privately sourced information in certain cases. Some of the commonly used sources for data gathering include surveys, lucky draw coupons, electoral records, census, social networking websites, website forms, and enquiry forms amongst others. The growth of digital marketing initiatives by companies as a result of the proliferation of smart devices and the internet is creating a demand for data amongst companies, and is leading to the growth of the global data broker market.

The COVID-19 pandemic has adversely affected the lives of individuals in various parts of the globe. Companies have also been forced to change their business strategies by adopting digitization at a faster pace. There has been a significant demand for digital marketing during the pandemic, as the businesses are largely relying on the internet for marketing initiatives. Targeted marketing has emerged as a go-to option for the businesses, as individuals are more responsive to personalized messages and marketing campaigns, as opposed to mass campaigns. Due to the social distancing and lockdown measures enforced by several government bodies globally, individuals were forced to stay indoors, which in turn resulted in higher clocking of online hours. Time spent on social media also saw a rise during the pandemic. Hence, data brokers were able to collect more data from online sources during the pandemic. The use of this data by businesses for various applications ensured higher adoption of data broking services during the pandemic. Therefore, the pandemic had a positive impact on the global data broker market.

Data Broker Market Report Highlights:

• Detailed overview of parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.

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