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Branding and Design in Coffee Capsule Packaging: A Ten-Year Outlook (2023-2033)

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The global coffee capsules market is expected to grow significantly, with a projected value of US$ 243.3 million in 2023, increasing to US$ 396.3 million by 2033.

Germany’s coffee capsules market is on a growth trajectory, with a projected Compound Annual Growth Rate (CAGR) of 4.4% throughout the forecast period, ultimately reaching an estimated value of US$ 25.2 million by the end of 2033. This expansion is primarily attributed to the escalating coffee consumption in the country, with coffee retaining its status as Germany’s most beloved beverage, as reported by the Germany Trade & Invest (GTAI).

In the United States, the coffee capsules market has made significant strides, accounting for 19.7% of the global market share in 2022. What sets the U.S. market apart is its vast array of coffee capsule brands and flavors, offering consumers a diverse selection, encompassing traditional blends, specialty coffee, and flavored capsules.

The adoption of subscription services has gained substantial traction in the United States, ensuring a seamless coffee experience and reliable capsule deliveries. Additionally, the premiumization trend has taken hold, with consumers showing a willingness to invest in high-quality coffee capsules that deliver an exceptional taste and overall coffee experience. This shift has prompted the introduction of specialty and premium coffee capsule options in the market, meeting the evolving preferences of coffee enthusiasts.

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Key Takeaways

  • The plastic segment holds the majority market share in the coffee capsules market, contributing to around 3 out of 5 sales. It is projected to create a significant incremental opportunity of US$ 38.0 billion from 2023 to 2033. Further, there is growing demand for bioplastic coffee capsules due to increasing sustainability concerns.
  • In the commercial sector, coffee capsules are witnessing surging demand, with the segment projected to account for 75.4% share in 2022 and expand at a CAGR of 4.6% from 2023 to 2033. The adoption of coffee capsules in offices, cafes, and other establishments is driving this growth.
  • In Germany, the consumption of coffee is increasing, leading to an expansion of the coffee capsules market at a CAGR of 4.4%.
  • India is considered a notable market for coffee capsules due to its growing coffee production. India’s market is projected to create an incremental opportunity of US$ 33.9 million from 2023 to 2033.
  • The United States market for coffee capsules is thriving, with a diverse range of brands, flavors, and subscription services available. Premiumization is a notable trend, with consumers willing to pay for high-quality coffee capsules.

Competitive Landscape

There are many key players operating in the market and aim at following effective strategies. A few big competitors, like Dunkin’ Brands and Starbucks Corporation, currently have a significant part of the global market. However, high product innovation, the launch of limited-edition coffee pods, large distribution networks, and better supply chains have resulted in high market consolidation, with Nestle (Nespresso and Dolce Gusto) and JAB Holdings (Senseo, Tassimo, and Keurig) holding a significant market share.

The Major Key Players-

  • Nestle Nespresso
  • Lavazza
  • Gourmesso
  • Gloria Jean’s Coffees
  • Bestpresso Coffee
  • Dunkin Brands
  • Starbucks Corporation
  • Kiss Me Organics
  • The Kraft Heinz Company
  • Keurig
  • Nespresso
  • Dolce Gusto

Latest Developments

  • CafePod Coffee Co., an independent coffee company based in London, announced its relaunch in July 2018 with bold and exotic new product lines and multi-channel marketing strategies. The company announced the release of four new coffee stock-keeping units for ground coffee, entire beans, and coffee pods.
  • In June 2018, Keurig Dr. Pepper introduced two new all-in-one coffee makers for sale in the United States. The newly released machines use Keurig’s K-Pod coffee pods to make a range of coffee drinks, including lattes, cappuccinos, and others.

Key Segments Covered in the Coffee Capsules Market Report

By Material:

  • Plastic
  • Bio Plastics
  • Others (Fabric, etc.)

By End Use:

  • Commercial
  • Household

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan (APEJ)
  • Japan
  • The Middle East & Africa (MEA)
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