Market Overview:
Next generation probiotics are live microorganisms that can colonize the gastrointestinal tract and provide health benefits beyond basic nutrition. These probiotics help boost immunity, treat digestive disorders, and support overall gut health and well-being. They have several advantages over regular probiotics such as better survivorship, ability to adhere and colonize the gut.

Market key trends:
One of the key trends in the next generation probiotics market is the development of genetically engineered probiotics. Manufacturers are developing genetically engineered probiotics that can offer superior and targeted health benefits. For instance, companies are developing genetically modified probiotics that can release antibiotics to kill pathogenic bacteria. Such probiotics have potential to treat certain diseases. This is expected to drive the next generation probiotics market growth during the forecast period.

Segment Analysis
The next generation probiotics market is segmented based on strain, application, formulation, and end use. The Bifidobacterium lactis strain segment currently dominates the market due to its proven benefits in gut and immune health as well as digestive health. It enhances the activity of natural microflora in the gut and boosts immune response.

Key Takeaways
The global next generation probiotics market is expected to witness high growth, exhibiting a CAGR of 11.2% over the forecast period from 2022 to 2030, due to increasing prevalence of digestive disorders and healthcare costs.

Regional Analysis
The North America region currently dominates the next generation probiotics market owing to rising health consciousness, increasing dietary supplement consumption, and presence of major market players in the region. The Asia Pacific region is expected to be the fastest growing market due to growing aging population, increasing spending on healthcare and wellness products, and rising awareness about gut health in the region.

Key Players
Key players operating in the Next Generation Probiotics Market Demand are Pendulum, Amsterdam Winclove Probiotics, Metabogen AB (Biogaia), Exeliom Biosciences, TargEDys, Chr. Hansen Holding A/S, YSOPIA Bioscience, A-Mansia Biotech, Next Gen Probiotics, Evolve Biosystems and DuPont de Nemours, Inc. Pendulum and Amsterdam Winclove Probiotics currently dominate the market owing to their established brand presence and distribution channels globally.

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