Print Label Market Overview And Market Dynamics

Posted 2023-11-01 12:59:03

The Print Label Market is estimated to be valued at US$ 45.1 Bn in 2022 and is expected to exhibit a CAGR of 4.26% over the forecast period 2022 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:

Print labels are applied on packaging products to identify or provide product information to end-users. They play a key role in branding, advertising, and supply chain systems of products across various industries such as food & beverages, pharmaceuticals, personal care, and homecare among others. Product information on labels helps in managing inventory, reduce supply chain issues, and increase sales by optimal product positioning.

Market Dynamics:

The print label market is driven by increasing digitalization and demand for customized product labels. Digital printing technology allows for on-demand, short run printing of labels which aids in just-in-time inventory management and reducing wastage. It also enables producing labels with variable data printing (VDP) and product customization as per consumer demands. Another major driver is growing e-commerce sector which relies heavily on labels for product identification, shipping details, return/refund policies, and regulatory compliances. With rise in online shopping, demand for specialty labels suitable for secondary and tertiary packaging is increasing significantly.