The protein cookie market is estimated to be valued at US$ 30.12 Bn in 2022 and is expected to exhibit a CAGR of 5.94% over the forecast period 2023-2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Protein cookies are snacks formulated with high protein content, usually made from whey, casein, soy, or plant-based proteins. They come in different flavors like chocolate chip, peanut butter, oatmeal raisin and provide sustained energy to body due to elevated protein content. The cookies support building and maintaining muscles along with keeping hunger at bay for long hours, making them an ideal choice for people with active lifestyles and on-the-go food habits.

Market Dynamics:
Increasing adoption of on-the-go snacking habits among millennial population around the world is a key factor propelling growth of protein cookie market. The cookies provide convenience of snacking even while being mobile. Additionally, rising health consciousness among masses regarding nutrition intake is augmenting demand for protein enriched foods including protein cookies. With growing trends of veganism and gluten-free diets, plant-based and gluten-free protein cookie variants by leading players are further boosting Protein Cookie Market popularity. Additionally, continuous new product launches coupled with innovative ingredients and flavors by manufacturers are augmenting market presence.

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