The Cold Pressed Juice Market is estimated to be valued at US$ 799.2332 Bn in 2023 and is expected to exhibit a CAGR of 8.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Overview:
Cold pressed juices are fresh, raw juices made by pressing whole fruits and vegetables using pressure a process that does not heat or pasteurize the juice. The high pressure presses the juice from the fruits and vegetables without damaging or removing beneficial nutrients and enzymes as heat can do through traditional juicing methods. The pressure levels are generally below 47 pounds per square inch in cold press juicing. Cold pressed juices provide antioxidants, vitamins and minerals in their most natural form. These health benefits have increased the demand for cold pressed juices.

Market key trends:
The cold pressed juice market is witnessing significant growth due to growing health consciousness among consumers and rising awareness about the various health benefits of cold pressed juices. There is a growing demand for healthier beverage options that provide nutrition without added sugars or preservatives. Cold pressed juices meet this demand as they contain abundant nutrients in their most natural form and lack any artificial ingredients. The market is also driven by the increasing number of cold pressed juice manufacturers utilizing innovative marketing strategies to promote their products. For instance, some players are offering customized and seasonal juice formulations and convenient packaging formats like single-serve bottles to boost impulse purchases. Advancements in cold pressed juicing equipment that improve extraction efficiency and yields are additionally supporting the expansion of the market.

Porter’s Analysis
Threat of new entrants: The cold pressed juice market has moderate threat of new entrants. Major brands dominate the market and have strong distribution networks. However, smaller brands can enter organically by selling directly to local stores or online.
Bargaining power of buyers: Buyers have moderate bargaining power. Major retailers can negotiate lower prices from established brands. But buyers have many options to choose from in this growing market segment.
Bargaining power of suppliers: Suppliers of raw materials like fruits have low to moderate bargaining power. Major brands work directly with large-scale farms to ensure regular supply of quality ingredients.
Threat of new substitutes: There is moderate threat from substitute beverages like freshly squeezed juices, coconut water, and smoothies. However, cold pressed juices are perceived as healthier with more nutrients retained.
Competitive rivalry: Intense as major brands compete on attributes like clean label, unique flavor profiles, and innovative packaging.

SWOT Analysis
Strengths: Known for high nutrient retention without heating; perceived as natural and healthy.
Weaknesses: Short shelf life limits distribution; capital intensive manufacturing process.
Opportunities: Growing health consciousness; expanding availability through retail and foodservice channels.
Threats: Susceptibility to commodity price fluctuations; stringent regulations around packaging and labeling.

Key Takeaways

The Global Cold Pressed Juice Market Size is expected to witness high growth, exhibiting CAGR of 8.4% over the forecast period, due to increasing consumer preference for healthy functional beverages with no added sugars or preservatives. The Asia Pacific cold pressed juice market dominated the industry in 2023 and is projected to maintain its lead over 2030, growing at a CAGR of around 9.5% during the forecast period. Indonesia, Singapore, Malaysia, and Vietnam are high growth markets in the region due to rising disposable incomes and health awareness.

Regional analysis The North America cold pressed juice market accounted for over 30% of the global revenue in 2023. However, the Asia Pacific market is growing faster due to rising western influence and changing lifestyles. Countries like China and India are experiencing rapid urbanization and expanding middle class with greater spending on premium health products.

Key players operating in the cold pressed juice market are PepsiCo Inc., Suja Life, LLC, RAW Pressery, Juice Press, Preshafood, Evolution Fresh, Inc., Juice Generation, Liquiteria, Hain Celestial, and Juice Warrior. Major brands are investing in promotions through social media influencers to highlight their nutritional credentials and strengthen their premium brand positioning among health conscious consumers.

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