SWOT Analysis:
Strength: Merchandise designers are leveraging advanced technologies like 3D scanning, 3D draping and simulation to enhance design skills and produce high-quality, customized designs efficiently.
Weakness: Small merchandise designing companies have limited funding to adopt new technologies for design.
Opportunity: Growing demand for athleisure and activewear provides an opportunity to design trendy athletic/sports inspired clothing.
Threats: Intense competition from large retailers with in-house design teams and fast fashion brands copying popular designs.

Key Takeaways:
Global Merchandise Designing Market Demand is expected to witness high growth, exhibiting CAGR of 9.4% over the forecast period of 2023 to 2030, due to increasing health consciousness.
The North America region dominated the merchandise designing market in 2023, accounting for around 35% of the global market share. This was attributed to the presence of leading athletic brands and high consumer spending on sports and athleisure apparel in the region.
Key players operating in the merchandise designing market are Nike, Adidas, Puma, Under Armour, New Balance, ASICS, VF Corporation, Lululemon, Columbia Sportswear, Ralph Lauren, Li Ning, L Brands, H&M, Zara, Uniqlo, Forever21, Gap, Next, Esprit, and C&A. Nike leads the global market with expertise in technical athletic apparel and footwear designing. 

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