SWOT Analysis
Strength: Large consumer base and higher spending power on personal care in countries like China, India and Japan.
Weakness: Presence of counterfeit products affecting brands. Low-quality products can cause skin damage.
Opportunity: Untapped rural markets and product innovations for different skin & age groups.
Threats: Stringent regulations over ingredients and packaging materials. Intense competition from local and global players.
Key Takeaways
The Asia Pacific Facial Care Market Size is expected to witness high growth, exhibiting CAGR of 7.2% over the forecast period 2023 to 2030, due to increasing spending on premium products and rising influence of social media. The market size for 2023 is estimated to be US$ 52 Bn.
Regional analysis:China is expected to dominate the Asia Pacific facial care market owing to increasing premiumization trend among Chinese consumers. India is also projected to grow at a high CAGR during the forecast period with growing young population and rising disposable income in the country.
Key players: Key players operating in the Asia Pacific Facial Care Market include Lâ€TMOreal S.A, Procter and Gamble Company (P&G), Estee Lauder Companies Inc., The Unilever Plc, Shiseido Co. Ltd., Johnson and Johnson Limited, Kose Corporation, and Kao Corporation. These players are focusing on new product launches catering to regional consumer demands.