Mechanical Keyboard Segment Is The Largest Segment Driving The Growth Of Mechanical Keyboard Market
The global Mechanical Keyboard Market is estimated to be valued at US$ 2113.16 Mn or Bn in 2023 and is expected to exhibit a CAGR of 20.% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Mechanical keyboards have improved tactile and audible feedback compared to conventional keyboards. They provide better control and typing experience to users in gaming and overall desktop use.
Market key trends:
One of the major trends in the mechanical keyboard market is the growing popularity of custom keyboards. End users are opting for keyboards with a combination of switches, layouts, lighting, and keycaps of their choice. Manufacturers are offering customizable options on their websites to build keyboards according to specific needs and preferences of customers. This is expected to drive significant demand over the forecast period.
Market key trends:
The Global Mechanical Keyboard Market has been witnessing high demand from gamers and banking professionals over the recent years. The tactile and audible feedback provided by mechanical switches enhance the typing experience for long usage. Furthermore, mechanical keyboards are more durable as the switches have longer lifespan compared to regular keyboards. Customization in switches as per user's preference is another factor stimulating market growth.
SWOT Analysis
Strengths: Superior durability and lifespan of mechanical switches. Enhanced tactile experience appeals to gamers and professionals.
Weaknesses: Higher initial cost compared to regular keyboards. Requires regular cleaning to avoid accumulation of dust in the switches.
Opportunities: Growing E-sports industry boosting demand. Increasing popularity of custom mechanical keyboards offers scope for product innovations.
Threats: Availability of cheaper membrane keyboards as alternatives. Threat from compact functionality keyboards eating into market share.
Key Takeaways
The global mechanical keyboard market size was valued at USD 2113.16 Million in 2023 and is expected to reach USD 4567.32 Million by 2030, expanding at a CAGR of 20% during the forecast period. North America dominated the market with over 30% share in 2023 due to high spending power of consumers and early technology adoption.
The market is witnessing growth owing to increasing popularity of gaming and E-sports. Mechanical keyboards offer greater reliability and tactile feedback over regular keyboards, gaining preference among avid gamers and typists.
Some of the leading players in the mechanical keyboard market are ZF Friedrichshafen AG €“ Cherry, Huizhou Greetech Electronics Co. Ltd. €“ Greetech, Kaihua Electronics Co., Ltd. €“ Kaihl, Trantek Electronics Co., Ltd. €“ TTC, OMRON Corporation, Corsair, Razer Inc., Rapoo Corporation, Lenovo, Dell HP Development Company, A4TECH, and SteelSeries.
These companies are focusing on product innovations and customization to cater to evolving consumer preferences. Collaboration with E-sports teams and gamers is another strategy adopted to increase brand awareness and loyalty.
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