The low-calorie food market is estimated to be valued at US$ 12.72 Bn in 2023 and is expected to exhibit a CAGR of 6.1% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Overview:
Low-calorie foods are food products containing lower amounts of calories than their regular versions. They help in weight management and are suitable for people with cholesterol, diabetes, and hypertension. Some popular low-calorie food products include low-calorie beverages, sugar-free confectionaries, baked goods, ice-creams and dairy products. These foods are marketed as a healthy alternative to their high calorie counterparts.
Market Dynamics:
The growth of the Global Low-Calorie Food Market Size is majorly driven by rising health consciousness among people and growing obesity rates worldwide. According to the World Health Organization (WHO), globally over 1.9 billion adults aged 18 years and older were overweight in 2016 and out of these over 650 million were obese. The increasing cases of lifestyle diseases has raised awareness regarding weight management and fitness.
In addition, the increasing number of diabetic and cardiovascular patients is another major driver. Low-calorie food products help in managing blood sugar levels and reducing cholesterol. Furthermore, favorable government initiatives in promoting healthy eating and discretionary labeling of calories on food products has increased acceptance of low-calorie foods. However, high prices of low-calorie food products and changing consumer preferences towards natural ingredients present a challenge for market growth.
SWOT Analysis
Strength: The low-calorie food market has seen strong demand from health-conscious consumers in recent years. Manufacturers offer a wide variety of low-calorie food and beverage options. Many low-calorie products taste comparable to their regular counterparts. A focus on research and development has led to new formulations that satisfy cravings while providing nutritional benefits.
Weakness: The production of some low-calorie foods involves higher costs than regular foods due to additional processing requirements and use of artificial sweeteners. There is also a perception among some consumers that low-calorie foods lack satisfaction and indulgence. Informational and labeling requirements can be complicated.
Opportunity: Growth of the health and wellness industry has increased focus on diet and nutrition. Rising obesity and chronic disease rates are driving demand for lower calorie options. Population segments like millennials and Gen Z place greater importance on health, representing opportunities. Advances may expand the range of ingredients suitable for low-calorie formulations.
Threats: Stricter regulatory guidelines around food labeling could raise compliance costs. Unfavorable scientific findings regarding ingredients like artificial sweeteners may impact consumer sentiment. Economic slowdowns could weaken demand as consumers prioritize price over calorie content. Innovation by competitors introduces new choices.
Key Takeaways
The global low-calorie food market is expected to witness high growth, exhibiting a CAGR of 6.1% over the forecast period, due to increasing health awareness among consumers globally. People are adopting healthier lifestyles and trying to manage their weight. This trend is expected to drive demand.
Regional analysis shows that North America dominates currently due to early adoption of low-calorie foods. However, Asia Pacific is anticipated to grow at the fastest rate, led by nations like India and China where obesity is rising rapidly along with incomes. Standardization is also enabling larger product portfolios for regional preferences.
Key players operating in the low-calorie food market are PepsiCo, Inc., Nestle SA, The Coca-Cola Company, Groupe Danone, Abbott Laboratories, Bernard Food Industries, Inc, Zydus Wellness Ltd., Dr. Pepper Snapple Group Inc., McNeil Nutritionals LLC, Cargill, Incorporated, and Ajinomoto Co., Inc. These companies employ strategies like acquisitions, new product development and marketing campaigns to strengthen their positions.
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