This guide provides an in-depth understanding of Magento 2 social login, a crucial feature for online stores to enhance user experience and customer satisfaction. It covers its benefits, setup, and how to use it, aiming to revolutionize your Magento 2 website and provide customers with a seamless and convenient interaction.

What is social login?

Social login is like a shortcut to access websites. Instead of creating a new account, you can use your info from social networks like Google, Facebook, or LinkedIn to log in. It makes signing in and joining websites much more straightforward. It's like using your social media details to get into different online places quickly.

What Are the Advantages of Social Login?

Improved user experience

Making things more accessible for people is what improved user experience is all about. So, when websites or apps improve in a way that makes it more straightforward and enjoyable for users – that's an improved user experience! It's like giving someone a smoother and friendlier way to use a website or app.

Mobile-friendly:

Beyond Identity offers mobile-friendly social logins to make it easier for people to sign up and log in to apps or websites on their phones. Developers can use fingerprints or a secure PIN code on the phone to ensure the owner is logging in. Beyond Identity also helps ensure the right person uses the device at login time. Social logins make phone use smoother, and Beyond Identity adds an extra layer of security.

Increased data collection

When companies use social logins in their apps and websites, it's like getting helpful information about users. This info can include names, email addresses, and interests depending on the social network.

Choosing which social logins to use is crucial. Different ones give different types of information. For example, if an app is for younger people, it might pick a separate social login than a website for learning how to make software, which might prefer something like Github. It's like choosing the right key to unlock the info you want about your users.

Decreased abandoning of carts

When people try to buy things online, they often need to remember their passwords. This can be a big problem because it makes it harder for them to finish purchasing something. When websites or apps make users create and remember passwords, it can stop them from buying, and that's not good for business.

But, when businesses use social logins, it makes it easier for people to buy things. It's like stepping closer to ensuring more people finish buying what they want from your service. Social logins help make the whole buying process smoother and better for users.

FAQs about Magento 2 Social Login:

1. Who Can Benefit from Social Login?

Social login is a significant benefit for e-commerce brands and retailers, as it streamlines user registration, eliminates lengthy forms, and improves convenience. This attracts more users and boosts sales growth by reducing barriers to purchase completion. Social login expands user bases, drives increased sales and enhances the online shopping experience.

2. Why Should You Use Social Login?

Social authentication can attract more website visitors. Social login integration expands your customer base, enhances convenience, and creates new marketing opportunities. Growing your audience with social logins is critical to boosting revenue and sales in today's world.

3. Why Is Social Login Necessary?

Social login simplifies online access by using existing social media credentials. It saves time and reduces the frustration associated with managing multiple login details. Social login is crucial for mobile devices as it offers a user-friendly alternative. It aligns with modern user expectations, promotes a more straightforward and efficient onboarding process, and enhances the user experience.