Gellan gum is a linear anionic heteropolysaccharide produced by the strain Sphingomonas elodea and widely used as a gelling agent and thickener in food products. Its ability to form soft, elastic gels that melt smoothly in the mouth makes it suitable for use in products like desserts, dairy products, sauces, and meat products.

The global gellan gum market is estimated to be valued at US$ 216.82 Mn in 2023 and is expected to exhibit a CAGR of 12% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:
Wide applications of gellan gum in various food products serves as a key driver for the gellan gum market growth. Gellan gum can gel over a wide pH range of 3-9 and at lower concentrations than other gels. It produces hard, brittle gels at high concentrations and soft, elastic gels at low concentrations. These properties make it useful for manufacturing desserts, dairy products, sauces, soups, and meat products. It is also used as a stabilizer in bakery mixes and fillings. Additionally, increasing demand for vegan and vegetarian food products is spurring the demand for gellan gum as it is used as a replacement for animal-based gelatin. Gellan gum forms clear, colorless gels allowing food manufacturers to develop clear or translucent novelty gel-based food items. These factors are expected to fuel the gellan gum market growth over the forecast period.

SWOT Analysis

Strength: Gellan gum has excellent gelling properties, which helps enhance the texture and stability of various foods and cosmetics. It forms clear gels with a wide range of pH and heat stability. Gellan gum is considered a premium thickening agent compared to other polysaccharides due to its unique properties.
Weakness: High production costs associated with gellan gum extraction make it more expensive compared to other alternates like xanthan gum. The use of gellan gum in food formulations is limited by some regulatory restrictions in certain regions and countries.
Opportunity: Rising demand for clean label and natural ingredients in the food industry presents an opportunity for gellan gum producers. The growing applications of gellan gum in pharmaceuticals and personal care products also offer scope for market expansion.
Threats: Availability of cheaper substitutes like carrageenan and guar gum can pose a threat to the gellan gum market. Stringent quality and safety regulations associated with the end-use industries act as a challenges for manufacturers.

Key Takeaways

The Global Gellan Gum Market Size is expected to witness high growth over the forecast period of 2023-2030. The market is projected to rise at a CAGR of 12% during this period and reach a value of US$ 216.82 Mn by 2023 from US$ 118 Mn in 2018.

North America dominates the global gellan gum market currently due to high consumption in food and personal care applications in the region. The Asia Pacific region is expected to be the fastest growing market for gellan gum during the forecast period driven by increasing demand from China, India, and other developing countries. Countries like Japan also offer lucrative opportunities for gellan gum producers given the high dependence on natural ingredients in food products.

Key players analysis: Key players operating in the gellan gum market are DSM, CP Kelco, H & A Canada Inc., Nanjing Joyfulchem Co., Ltd., Dancheng Caixin Sugar Industry Co. Ltd., Zhengzhou Cinogel Biotech Co., Ltd., Hangzhou Gellan Solutions Biotec Co., Ltd., DuPont, Hebei Xinhe Biochemical Co. Ltd, and Nutricorn Co., Limited. DSM and CP Kelco dominate the global market. Manufacturers are focusing on R&D to enhance functionality and develop specialized grades of gellan gum to cater to specific applications.

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