Kombucha is a fermented tea that provides numerous health benefits due to its high content of probiotics and antioxidants. It supports digestive health, immunity, and overall well-being. Rising health consciousness among consumers has increased the demand for probiotic drinks like Kombucha. The global Kombucha Market is estimated to be valued at US$ 3.04 Bn in 2023 and is expected to exhibit a CAGR of 6.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:

The rising popularity of the kombucha drink can be attributed to the growing interest of consumers in healthy beverages. Kombucha is rich in antioxidants and probiotics that support digestive and gut health which has played a major role in driving its sales. Moreover, kombucha manufacturers are launching new flavored products to cater to evolving taste preferences. For instance, brands offer flavors like peach, ginger, lemon, berry etc. along with experimenting with different herbs and spices. Innovation of exotic flavors is expected to continue increasing kombucha's consumer base in the forecast period.

Segment Analysis

The global kombucha market is dominated by the flavored kombucha segment. Flavored kombucha makes up around 75% of the overall kombucha market. This is because plain, unflavored kombucha has a strong and very sour taste which limits its appeal to many consumers. By adding flavors like fruit juices, herbs, spices, etc. the sourness and taste of kombucha can be masked making it more palatable for the average consumer. This has driven the flavored kombucha segment to become the fastest growing and most popular segment within the kombucha industry.

Key Takeaways

The Global Kombucha Market Size is expected to witness high growth over the forecast period of 2023 to 2030 supported by a CAGR of 6.2%. By 2024, the market size is projected to reach a value of US$ 3.04 Bn.

Regional analysis: North America currently dominates the global kombucha market with the United States making up over half of global kombucha sales. This is due to high health consciousness among American consumers and their preference for healthy beverages with functional benefits. However, Asia Pacific is expected grow at the fastest pace during the forecast period supported by rising disposable incomes, growing health awareness, and changing consumer preferences in major countries of the region like China and India.

Key players operating in the kombucha market are Vinci, Bouygues, Grupo ACS, Hochtief, Balfour Beatty, Laing O€TMRourke, Bechtel, Kiewit, HOCHTIEF, Skanska. Vinci and Bouygues capture around 15-20% of the global construction market share each due to their diversified service portfolio and large number of projects undertaken across the world.

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