Elderly nutrition products are specially formulated nutritional supplements for the elderly population. They aim to fulfil the additional nutritional needs of the aging body. These products are available in the form of pills, powders, liquids and soft and easy-to-chew variations to suit the needs of elderly individuals who may face issues like dysphagia or difficulty in swallowing. With the increasing life expectancy and growing geriatric population worldwide, the demand for such dietary supplements is rising substantially.

The global elderly nutrition market is estimated to be valued at US$ 25215.77 Bn in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics:

Rising Geriatric Population: One of the major drivers propelling the growth of the elderly nutrition market size is the increasing geriatric population worldwide. As per United Nations Population Fund (UNFPA), the number of people aged 65 years and above is projected to grow from 703 million in 2019 to 1.5 billion in 2050. With age, the body's nutritional needs change and deficiency of vital nutrients increases the risk of various health issues. Therefore, the surging base of elderly individuals is augmenting the demand for specially formulated nutritional supplements.

Nutritional Deficiency Issues: Another driver for the market growth is the growing prevalence of nutritional deficiency issues among the aged population. Factors like reduced appetite, poor absorption, impaired metabolism, and reduced physical activity negatively impact the nutritional status of older adults. According to a report by the World Health Organization (WHO), micronutrient deficiencies are widespread among elderly individuals. This is propelling the need for customized nutritional products for combating such deficiencies and maintaining overall health and well-being.

SWOT Analysis

Strength: Elderly nutrition market have growing health awareness among elderly consumers. The elderly population is more focused on health and nutrition. With rising aging population, there will more focus on specific medical nutrition for seniors to address health issues like chronic diseases, frailty, and more.

Weakness: High cost associated with nutritional products tailored for elderly population can limit mass adoption. Limited financial resources of elderly consumers in some regions also pose challenge.

Opportunity: Rising aging population worldwide offers huge growth potential. With seniors becoming more health conscious, demand for enriched nutritional products like vitamin supplements, protein supplements will increase. Growing prevalence of chronic diseases also drives need for medical nutrition and liquid nutrition products.

Threats: Stringent regulations associated with medical nutrition can delay product approvals. Cost pressures and market saturation in developed regions also pose threat to overall growth. Uncertain economic conditions can reduce discretionary spending on nutritional supplements.


Key Takeaways

The global elderly nutrition market is expected to witness high growth over the forecast period. The aging population globally is rising rapidly with countries having higher share of elderly contributing more to overall market demand. The global elderly nutrition market is estimated to be valued at US$ 25215.77 Bn in 2023 and is expected to exhibit a CAGR of 6.7% over the forecast period 2023 to 2030.


Asia Pacific region is projected to witness the highest growth rate owing to improving healthcare infrastructure and increasing focus of key players to tap opportunities in emerging countries. North America currently dominates the market and is expected to continue its dominance over the forecast period due to high spending on healthcare and nutrition products in countries like US.

Key players operating in the Elderly Nutrition market are Otsuka Pharmaceuticals Co., Ltd., Baxter International Inc., Allergan, Danone, Abbott Laboratories, Pfizer, Inc., Mead Johnson & Company, LLC., Sanofi, Nestlé€TMs, GlaxoSmithKline, Fresenius Kabi AG, Ranbaxy, WOCKHARDT, The Kraft Heinz Company, and Sichuan Kelun Pharmaceutical Company Limited. These players are focusing on new product launches, mergers & acquisitions and expansions to gain higher market share.

Get more insights on this topic: https://www.newswirestats.com/elderly-nutrition-market-size-and-outlook-2023-2030/