The packaging design services market offers design and development of innovative and sustainable packaging solutions for various end-use industries to protect and promote their products. Packaging design plays a vital role in marketing and branding as it attracts customers on store shelves. The services help in improving shelf appeal, product visibility, brand messaging and storytelling. Packaging design solutions ensure user safety and convenience along with extending product shelf life by providing optimum protection during transportation and storage.

The global Packaging Design Services Market is estimated to be valued at US$ 24.63 Bn in 2023 and is expected to exhibit a CAGR of 18% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
Growing customer inclination towards sustainable packaging has accelerated the demand for eco-friendly and recyclable packaging design solutions among end-use industries. Packaging designers are focusing on incorporating sustainable materials, minimizing plastic usage and optimizing packaging sizes to reduce waste generation. They are offering bio-based and fibre-based packaging options derived from agricultural residues and forest products. Compostable and recycled content packaging designs are gaining popularity as they support circular economy goals. Innovative packaging designs promote brands, products and sustainable values simultaneously, giving them a competitive edge over others. This emerging trend is expected to drive significant growth in the packaging design services market during the forecast period.

Segment Analysis
The global packaging design services market is dominated by the food & beverage sub segment. This is because food and beverage manufacturers usually require aesthetically pleasing and structurally sound packaging solutions for product branding and extended shelf life. Customers are increasingly demanding innovative and premium packaging designs for food and beverage products to make purchases.

Key Takeaways
The Global Packaging Design Services Market Size is expected to witness high growth over the forecast period of 2023 to 2030.

Regional analysis: Asia Pacific region currently holds the largest share and is expected to remain the fastest growing market through 2030. Countries like China, Japan and India have a large consumer base and growing middle class population fueling demand for packaged goods requiring innovative packaging designs.

Key players operating in the packaging design services market are Elgo Irrigation Ltd., Netafim Ltd., Eurodrip SA, Jain Irrigation Systems Ltd., Hunter Industries, Inc., The Toro Company, and Rain Bird Corporation. Elgo Irrigation Ltd. and Netafim Ltd. dominate the pressurized irrigation equipment sub segment through their varied product portfolio and global sales network.

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