The probiotics market consists of probiotic supplements and food and beverages. Probiotics are live microorganisms that, when administered in adequate amounts, confer a health benefit on the host. Probiotics help in maintaining a balance of beneficial gut bacteria and enhances digestion.

The global probiotics market is estimated to be valued at US$ 63.79 billion in 2024 and is expected to exhibit a CAGR of 6.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
Rising health consciousness among consumers has propelled the demand for probiotic supplements and food products in the recent past. Consumers are increasingly adopting probiotic diets and supplements to boost immunity, improve gut health and digestive issues. Rising cases of gastrointestinal disorders caused due to sedentary lifestyle and changing consumption patterns have fueled the demand for probiotic products. Manufacturers are launching innovative products containing new probiotic strains with enhanced functionality. For instance, in 2022 Yakult Danone India introduced a new Probiotic Milk offering digestive health benefits. Continuous research activities to study the efficiency of probiotics along with product promotion through various marketing campaigns are some major factors driving the probiotics market growth.

SWOT Analysis

Strength: Probiotics have various health benefits such as improved gut health, immunity enhancement, weight management, etc. which is driving their demand.

Weakness: Lack of scientific evidence/clinical data to support all claimed health benefits of probiotics is one of the major challenges for industry players.
High production cost also acts as a limitation.

Opportunity: Increasing focus on preventive healthcare and rising health-conscious consumer base presents an opportunity for probiotic product development and commercialization. Growing food & beverage sector coupled with rising use of probiotics in dietary supplements also provides growth prospects.

Threats: Stringent regulations associated with probiotics product approval is a major threat. Intense competition from existing and emerging players can also negatively impact companies.

Key Takeaways

The Global Probiotics Market Demand is expected to witness high growth in the forecast period of 2023 to 2030. The market was valued at US$ 63.79 Bn in 2024 and is anticipated to reach more than US$ 112 Bn by 2030, registering a CAGR of over 6.4% during the forecast period.

Regional analysis: Asia Pacific region is projected to dominate the market during the analysis period. This growth can be attributed to growing health concerns, rising disposable income, and increasing preference for probiotic-fortified food and dietary supplements in countries like China, India, Japan, and South Korea.

Key players: Key players operating in the probiotics market are F. Hoffmann-La Roche AG, Bio-Rad Laboratories, Inc., Thermo Fisher Scientific Inc., Agilent Technologies, Inc., Danaher Corporation, Qiagen N.V., PerkinElmer, Inc., Illumina, Inc. and Merck KGaA. These companies are focusing on new product launches, mergers, acquisitions and partnerships to strengthen their presence and gain competitive edge in the market.

For more details on the report, Read- https://www.ukwebwire.com/probiotics-market-growth-demand-and-overview/