Smartphones with foldable displays, commonly known as foldable smartphones, allow users to expand or reduce the screen size as per requirement. Foldable smartphones offer larger screen space in an open state and compact portability in a closed position. Their foldable OLED displays enable transition between smartphone and tablet form factors. Samsung Electronics, Huawei Technologies and Motorola are among the pioneering companies offering foldable smartphones supporting various use cases including web browsing, gaming, video watching, and dual-app multitasking. The global foldable smartphone market is estimated to be valued at US$22.95 Bn in 2023 and is expected to exhibit a CAGR of 9.5% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the key drivers for the growth of the foldable smartphone market is the increasing adoption of innovative display technologies by OEMs. The foldable display technology allows smartphones to transform into larger screen tablets, addressing the increasing preference of consumers for dual mode devices for enhanced productivity and entertainment. Additionally, major smartphone manufacturers are focusing on improving design and durability of foldable displays to accelerate their mass adoption. For instance, Samsung has increased the screen thickness of its Galaxy Z Flip4 and Z Fold4 smartphones to provide greater protection from scratches and accidental drops. Such developments are positively impacting the sales of foldable smartphones globally.
SWOT Analysis
Strength: Foldable smartphones have a unique feature of being portable when folded and yet offering a large screen experience when unfolded. This gives them an edge over regular smartphones. Their flexible displays allow them to be compact while also being functional. Being innovative products, they attract tech enthusiasts.
Weakness: Due to being new in the market, foldable smartphones are relatively expensive compared to regular phones. Their folding screens are also susceptible to damages like cracks if not handled carefully. There are currently limited options available for consumers compared to traditional smartphones.
Opportunity: With technological advancement, foldable displays will become stronger and cheaper to produce. This will help foldable smartphones reach a wider audience. As more companies enter this space, there will be increasing branding and variety for customers to choose from. The growing preference for portable yet powerful smartphones also opens opportunities for foldable devices.
Threats: Traditional smartphone manufacturers pose competition with their established brands and supply chains. Any technical glitches or quality issues in early foldable phones may damage customer confidence in the new technology as well. Economic slowdowns can negatively impact discretionary spending on premium phones. Security issues need to be addressed carefully as the format is new.
Key Takeaways
The global Foldable Smartphone Market Share Is expected to witness high over the forecast period owing to ongoing technology advancements. Foldable displays are becoming stronger, thinner, and more affordable to produce. This will help drive market growth. Rising customer preference for portable yet powerful smartphones is also driving demand for foldable devices. Foldable devices offer an innovative solution to meet these evolving consumer needs.
Regional analysis: The Asia Pacific region currently dominates the global foldable smartphone market and the trend is expected to continue going forward. Countries like China, South Korea, and Japan are spearheading technology and innovation in foldable displays. Major players like Samsung and Huawei have established strong market presence in the region. North America is another significant and fast growing regional market due to aggressive early adoption of new technologies.
Key players operating in the foldable smartphone market are Samsung, Huawei, Motorola, Xiaomi, and Google. Samsung dominates with its successful Galaxy Z series. Huawei enjoys strong market position especially in China. Motorola has also launched foldable RAZR devices. Competition is increasing with new players like Xiaomi and Google entering the space with innovative foldable format concepts. Partnerships across the supply chain are enabling increased production.
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