According to a recent analysis by Fact.MR, during the forecast period, the anti-pollution mask market is anticipated to develop at a CAGR of under 9%. By the end of 2019, the anti-pollution masks’ global market worth is anticipated to be around US$ 2.9 billion.

Governments all across the world have been firmly adopting new standards for controlling anti-pollution masks for the past ten years. The small particles known as PM2.5 that cause anti-pollution masks are a persistent concern to many heavily populated places all over the world. Additionally, more than 92% of cities globally do not adhere to WHO standards for quality and safety.

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Competitive Analysis

In August 2019, Purelogic Labs India launched India’s first anti-pollution mask primarily for children

In January 2019, Xiaomi has enhanced its consumer product portfolio with Mi AirPOP PM2.5 anti-pollution mask.

In November 2018, O2TODAY launched O2SafeAir through global travel retail Indiegogo, which is an urban face mask,

In June 1, 2017, the Cambridge Mask Company launched its smart pollution mask. The SmartValve technology created the world’s first connected mask, which is helping consumers to manage their respiratory health efficiently.

Key Projections

• According to Fact.MR, emerging companies operating in the anti-pollution masks market such as anti-pollution masks and Xiaomi are focused on digitalizing their product offerings through phone connectivity systems
• India and China are expected to create significant demand for anti-pollution masks on the back of poor air quality and increased automobile congestion
• Many companies sell their products through their own online stores or third party online channels. However, volume sales of anti-pollution masks through offline channels will continue to be higher through 2029
• Asia Pacific will continue to be the biggest as well as the fastest growing regional market
• According to Fact.MR, leading companies are using military grade carbon filter in their anti-pollution masks, due to their unique potential to absorb molecules

“Prominent manufacturers are developing respiratory masks which offer more protection vis-à-vis conventional N99 or N95 masks that are currently dominating the anti-pollution masks market. Asian countries will create lucrative opportunities for manufacturers, as most are developing countries and largely dependent on fossil fuel for energy.” says the Fact.MR analyst

Industry Analysis

Segmentation table of the global anti-pollution mask market has been provided below on the basis of product, filter, application, sales channel, and region.

Revenue Analysis

• Rising air pollution levels: Growing industrialization, urbanization, and vehicular emissions have led to increased anti-pollution masks in many parts of the world. This has created a demand for effective protective measures, such as anti-pollution masks.
• Increasing health awareness: People are becoming more aware of the adverse health effects of anti-pollution masks, including respiratory diseases, allergies, and other respiratory conditions. This awareness has contributed to the rising demand for anti-pollution masks.
• Government initiatives and regulations: Governments in several countries have implemented regulations and initiatives to combat anti-pollution masks market. This has further fueled the demand for anti-pollution masks as a preventive measure.
• Technological advancements: Continuous research and development efforts have led to the introduction of advanced anti-pollution masks with improved filtration capabilities, breathability, and comfort. These advancements have attracted consumers and expanded the market.
• Growing urban population: The increasing population in urban areas, particularly in densely populated cities, has resulted in higher exposure to air pollution. This has boosted the demand for anti-pollution masks among urban residents.

Customer Centric Product Innovations Through Offline Sales to be the Hub of Profitability

The anti-pollution masks market is highly fragmented, and top players are focused on product innovation for increasing their market share. Start-ups are focused on offering anti-pollution mask with funky graphics for attracting the Gen-X population. The offline distribution channel will continue to capture large chunks of the market. The increasing incidence of communicable diseases is forcing Asian countries to adopt battery operated anti-pollution masks. Furthermore, development of anti-pollution mask primarily for asthmatic children is also under process by some companies. The connected anti-pollution masks are helping consumers to manage their respiratory health efficiently. However, excessive heating and breathing difficulties attributable to masks is hampering market growth at a moderate level.

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