Printed signage refers to signs that have been professionally printed on materials such as paper, plastic, wood or metal and are used for advertising or providing information. They are used widely in the retail industry for marketing and branding purposes. From product and price labels to aisle signs, directional signs and posters, retailers use printed signage extensively to effectively guide customers and promote products and services. Printed signage plays a crucial role in streamlining operations, enhancing customer convenience and maximizing sales in the retail sector.

The global printed signage market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market Dynamics

Increased demand from retail industry: The retail industry heavily relies on printed signage for effective promotion and display of products. Be it shopping malls, supermarkets, department stores or standalone retail outlets, proper signage helps customers locate items easily and makes purchasing decisions smoothly. Printed signs provide detailed product information, instructions and branding that aids in-store navigation and boosts impulse buying. This drives the increased demand and uptake of printed signage solutions in the retail sector. In addition, growing retail sector worldwide on account of rising disposable incomes, urbanization and online trends such as click-and-collect has augmented the requirement for printed signs from retailers.

Rising investments in visual merchandising: Retailers are increasingly recognizing the importance of store layout, signage, and window dressing in influencing purchase decisions. Known as visual merchandising, the strategic art of product presentation and store design through signage, lighting and decor aims to evoke emotions that nudge customers into buying. Many companies are allocating higher budgets for high-quality, attractive printed signs that enhance the in-store shopping experience. This growing focus on visual merchandising bodes well for the printed signage demand.

SWOT Analysis

Strength: The Global printed signage market size benefits from low costs and ease of production compared to other signage types like digital displays. Printed signage provides a familiar visual format that is easily understood by all audiences. It can be customized for specific events or campaigns in a short timeframe.

Weakness: Printed signage has a shorter lifespan than other options as it can fade or become damaged over time from weathering. Once printed, sign content cannot be changed quickly in response to new information or events. High print volumes are required to benefit from economies of scale in production.

Opportunity: Growth in retail and real estate sectors is driving demand for versatile signage that can highlight store promotions or direct traffic flow. Printed signs are well-suited for outdoor and transit applications due to durability. Rising internet commerce is prompting retailers to invest more in promotional signage.

Threats: Digital display technology provides an interactive medium with on-demand content updates, presenting competition for basic printed sign applications. Regulatory restrictions in some regions limit signage based on material, size or messaging type. Environmental concerns around printed paper waste can influence procurement decisions.

Key Takeaways

The global printed signage market is expected to witness high growth over the forecast period of 2023 to 2030. Signage plays a key role for businesses to promote brands and inform customers, and printed formats provide an accessible solution. The global printed signage market is estimated to be valued at US$ 43.07 Bn in 2023 and is expected to exhibit a CAGR of 5.2% over the forecast period 2023 to 2030.

Regional analysis: North America currently dominates the global printed signage market, supported by a well-established commercial printing industry and major signage end-users across various sectors. Asia Pacific is predicted to be the fastest growing region due to increasing construction and retail activity in emerging economies like China and India.

Key players: Key players operating in the printed signage market are Zoetis, Merck & Co., Inc., Boehringer Ingelheim International GmbH, Bayer AG, Elanco, Ceva, West Way Health, Norbrook, DeLaval, ImmuCell Corporation, Advanced Animal Diagnostics, and Nimrod Veterinary Products Ltd. These companies provide a wide variety of printed signage products as well as raw materials and third party printing services. Their signage offerings cover applications in public spaces, retail corridors, transit hubs and more. Coordinated marketing campaigns and brand partnerships help build visibility for printed sign solutions.

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