The SMS Firewall Market comprises services that allow enterprises to filter SMS messages and protect systems and users from attacks originating from SMS channels. SMS Firewalls provide SMS routing, filtering, monitoring, and blocking capabilities to help organizations secure their mobile communications.

The global SMS Firewall Market is estimated to be valued at US$ 2350.4 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends

The increasing adoption of AI and cloud-based SMS firewall services is accelerating the market growth over the forecast period. Major players in the market are focusing on developing advanced AI-powered SMS firewall solutions to detect and block spam, phishing, and smishing attacks in real-time. For instance, in 2021, Anthropic launched an AI-enabled SMS firewall solution that uses machine learning algorithms to analyze SMS content and identifies suspicious messages. Similarly, companies are also offering cloud-based SMS filtering services to enable enterprises manage and secure messaging across distributed workforce. The cloud-based deployment offers benefits such as scalability, flexibility, and cost-effectiveness.

Segment Analysis

The global SMS firewall market can be segmented based on component, SMS traffic, organization size, vertical, and region. Based on component, the solutions segment dominated the market in 2024. Growing security threats fuel the demand for SMS firewall solutions that help secure and monitor inbound and outbound text messages.

Based on SMS traffic, the A2P messaging segment holds the largest share as SMS firewall solutions help businesses prevent spam SMS and filter unwanted promotional messages. A2P messaging volumes are rising rapidly with businesses increasingly utilizing SMS for transactional and promotional communications.

Key Takeaways

The Global SMS Firewall Market Size is expected to witness high growth over the forecast period driven by the growing need to combat cyberthreats and the rising utilization of SMS channels for communication and OTP-based authentication. The global SMS Firewall Market is estimated to be valued at US$ 2350.4 Mn in 2024 and is expected to exhibit a CAGR of 5.9% over the forecast period 2023 to 2030.

Regional analysis: North America dominated the global market in 2024 due to stringent regulations and rising mobile phishing attacks. However, Asia Pacific is expected to grow at the fastest pace during the forecast period with increasing digitization initiatives in countries such as India, China, and Indonesia. Enterprises in the region are investing heavily in SMS firewall solutions to curb mobile spam and threats.

Key players: Major players operating in the SMS firewall market include BICS, Tata Communications Limited, Tango Telecom, SAP SE, ANAM Technologies, Infobip Ltd., Mahindra Comviva, Syniverse Technologies, LLC, Twilio Inc., and Tanla. Tango Telecom leads the market supported by its comprehensive product portfolio and global customer base. Infobip also has a strong presence offering SMS firewall functionalities as part of its wider cloud communication platform.

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