Probiotics are live microorganisms that provide health benefits when consumed. Probiotics help maintain a healthy digestive system by balancing gut bacteria. They are commonly available as dietary supplements in forms of tablets, capsules and powder. Rising awareness about the health benefits of probiotics is driving increased demand.

The global Probiotics Market is estimated to be valued at US$ 63.79 Bn in 2023 and is expected to exhibit a CAGR of 6.4% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

Market key trends:
The increasing awareness about gut health and its association with overall well-being is a key trend driving growth of the probiotics market. Consumers are increasingly recognizing the role of probiotics in maintaining digestive health, immunity and heart health. They are seeking products offering digestive support and gut balance. Leading manufacturers are launching new probiotic strains offering targeted benefits. Novel delivery formats including gummies, chews and drinks are also gaining popularity. The market is witnessed expansion of product offerings tailored to specific consumer needs like women's health, stress relief etc. This trend is expected to significantly contribute to revenue generation over the forecast period.

Segment Analysis
The global probiotics market is dominated by the food & beverages sub-segment owing to the rising awareness about the health benefits of probiotic infused food and beverages products. The dominance of food & beverages segment is expected to further increase during the forecast period due to the growing consumption of probiotic yogurt, kefir, sauerkraut, kimchi, and other fermented dairy & non-dairy probiotic drinks. Additionally, the animal feed sub-segment is also expected to witness significant growth due to rising demand for animal nutrition products.

Key Takeaways
The Global Probiotics Market Size is expected to witness high growth during the forecast period of 2023 to 2030 supported by rising health consciousness among people and increasing preference for probiotic enriched food and beverages to boost immunity. The global Probiotics Market is estimated to be valued at US$ 63.79 Bn in 2023 and is expected to exhibit a CAGR of 6.4% over the forecast period 2023 to 2030.

Regional analysis
Europe dominated the global probiotics market in 2024 with a share of over 30%, followed by North America. The dominance of these regions is expected to further increase during the forecast period owing to rising awareness regarding gut health and the benefits of probiotics. Moreover, presence of major players and developed food & pharmaceutical industry in countries like Germany, UK, France, and United States has contributed significantly to the large market size of these regions. Asia Pacific probiotics market is projected to witness fastest growth during the forecast period supported by improving living standards and growing health expenditure in emerging economies like India and China.

Key players
Key players operating in the probiotics market are F. Hoffmann-La Roche AG, Bio-Rad Laboratories, Inc., Thermo Fisher Scientific Inc., Agilent Technologies, Inc., Danaher Corporation, Qiagen N.V., PerkinElmer, Inc., Illumina, Inc. and Merck KGaA. F. Hoffmann-La Roche AG holds the leading position in the global probiotics market owing to its wide product portfolio and strong distribution network across major countries.

Check below trending articles:
https://www.rapidwebwire.com/probiotics-market-analysis/

Get more insights on this topic:
https://www.rapidwebwire.com/office-furniture-market-regional/