Facial tissues are soft, absorbent, disposable papers used for wiping and cleaning the face. Some key uses of facial tissues include drying tears, cleaning nasal discharges, makeup removal, and more. Innovation in product offerings such as scented tissues, lotion-infused tissues, and decorative packaging further propels facial tissue consumption across the world.
The global Facial Tissue Market is estimated to be valued at Us$13.5 Bn in 2024 and is expected to exhibit a CAGR Of 8.7% over the forecast period 2024-2031, as highlighted in a new report published by Coherent Market Insights.
Market Dynamics:
One of the major drivers for the growth of the facial tissue market is the increasing demand for one-use hygiene products. Use of facial tissues eliminates the risk of spreading infections as they are disposed after single use. Moreover, hectic lifestyles and increasing disposable incomes have enabled consumers to opt for convenient one-use products like facial tissues. Busy schedules leave little time for elaborate cleaning routines, thus fuelling the demand for quick and easy-to-use facial tissues. Additionally, growing importance of personal hygiene and changing lifestyles propel the consumption of hygienic facial tissues. Facial tissues not only provide cleanliness but also offer convenience and portability, further aiding market growth over the forecast period. Innovation in product offerings catering to specific needs also supplements the facial tissue market expansion.
SWOT Analysis
Strength: Facial tissue is a necessity for hygienic purposes. Producing facial tissue requires basic raw materials like paper pulp which are abundantly and cheaply available. Many companies have established strong distribution networks to supply facial tissues across different regions.
Weakness: Raw material prices are unstable and subject to fluctuations. Some companies face intense competition from local players. Environmentalists criticize usage of wood pulp for unnecessary products.
Opportunity: Growing awareness about health and hygiene in developing nations presents new market avenues. Innovative packaging solutions that enhance portability offer new opportunities. Positive demographic trends like rising population and income levels bode well for future demand.
Threats: Stagnant birth rates in developed markets may constrain future expansion. Stringent environmental laws aim to curb usage of wood-based products. Substitute products like handkerchiefs and wet towels can potentially erode market share.
Key Takeaways
The Global Facial Tissue Market Demand is expected to witness high growth on account of improved standards of living and hygiene awareness worldwide. Rising income levels especially in emerging economies will propel tissue paper consumption.
Regional analysis:
North America currently dominates global demand for facial tissues due to high disposable incomes and busy lifestyles. However, Asian markets are growing at a quicker pace led by China, India and other Southeast Asian nations. Booming populations, rapid urbanization and increasing focus on health are driving tissue usage in Asia.
Key players:
Key players operating in the facial tissue market are Kimberly Clark, Proceter & Gamble, Johnson & Johnson, Cascades Tissue Group, and Georgia Pacific. Kimberly Clark leads global sales owing to its strong brands like Kleenex and extensive distribution reach across countries. Procter & Gamble also enjoys a sizable market share with well-known brands like Puffs and Charmin.
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