The global cold pressed juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031, as highlighted in a new report published by Coherent Market Insights.

SWOT Analysis

Strength: Cold pressed juice contains higher levels of vitamins, minerals and antioxidants compared to thermally processed juices. As it involves minimal processing, cold pressed juices retain most of the nutritional value. It allows for natural, fresh juice experience without preservatives or added sugars.

Weakness: Cold pressed juices cannot be stored for long periods as it does not involve any preservatives. The shelf life is limited to 5-7 days once opened. It requires expensive cold-press machines for extraction process which makes it relatively costly compared to other juices.

Opportunity: Rising health consciousness and preference for organic and natural products provide growth opportunities. Increased awareness about benefits of cold pressed juices and importance of nutrition is driving demand. Growth in e-commerce channels allows wider reach.

Threats: Supply chain disruptions and fluctuations in prices of fruits can impact raw material costs. Entry of private label brands offering lower cost options is a threat. Stringent regulations around food safety and labelling compliance increases compliance burden.

Key Takeaways

The Global Cold Pressed Juice Market Demand is expected to witness high growth over the forecast period of 2024 to 2031 supported by increasing health consciousness. The global cold pressed juice Market is estimated to be valued at US$ 920.72 Mn in 2024 and is expected to exhibit a CAGR of 9.5% over the forecast period 2024 to 2031.

North America currently holds the highest share driven by rising demand in the US and Canada. Changing lifestyle, growing disposable income levels are factors propelling growth in the region. The Asia Pacific region is expected to grow at the fastest pace during the forecast period. Countries like India, China, Indonesia offer huge untapped potential. Rising living standards, growth in health and wellness industry are boosting market expansion. Evolving dietary patterns, exposure to Western influences are driving popularity of cold pressed juices in Asia.

Key players operating in the cold pressed juice market are ADLINK Technology Inc., Ahrma Group, Ambrosus, Chainvu, Ennomotive, Lightning Technologies LLC., LogTrade, Metiora, NFC Group, RM2., TronicsZone, and others. Major players are focusing on capacity expansions, new product launches and tapping new regional markets. They are investing in branding and promotion to spread awareness about the health benefits of cold pressed juices. Collaboration with e-commerce sites allows them to reach more customers.

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