With a growing emphasis on healthy eating habits, consumers seek alternatives to traditional deep-frying methods requiring excessive oil. Air fryers have emerged as a healthier cooking alternative by using hot air circulation to cook food with minimal or no oil. It appeals to health-conscious individuals who want to reduce their calorie and fat intake without compromising on taste and texture.Due to the growing consumer shift towards healthy lifestyle, companies are also investing in boosting consumer-centric products by using the latest and advanced technology. For instance, Philips offers Airfryer XXL featuring Smart Sensing technology. Customers can find a selection of tasty and healthy recipes every day, be inspired by what other users are preparing, or contribute their recipes by combining the Philips Airfryer XXL with the unique NutriU app. The app provides up to 1,000 delectable, image-guided recipes, helpful cooking advice, shopping lists and more, so users can always have a crowd-pleasing meal nearby.

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Market Dynamics

With a growing emphasis on healthy eating habits, consumers seek alternatives to traditional deep-frying methods requiring excessive oil. Air fryers have emerged as a healthier cooking alternative by using hot air circulation to cook food with minimal or no oil. It appeals to health-conscious individuals who want to reduce their calorie and fat intake without compromising on taste and texture.

Segment Analysis

The Global Air Fryer Market is segmented based on type, distribution channel, application, and region.Manual air fryer holds a share of nearly 2/3rd of the global air fryer market in 2022. The contributing to the growth of the segment is its low cost, easy application and wide availability. Manual air fryers are often more affordable than models with advanced features and digital controls. The cost-effectiveness appeals to budget-conscious consumers who prioritize functionality over additional bells and whistles.

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Competitive Landscape

The major global players include Koninklijke Philips N.V., Avalon Bay, GoWISE USA, De'Longhi America Inc, Tatung Company of America, Inc., Groupe SEB’s (Krups), Bajaj Electricals Limited, Pigeon Corporation and American Micronic Instruments.

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