Curling irons are heat-activated devices that are used to change the structure of the hair. These tools are used to make curls or waves in the hair. Ceramic, metal, Teflon, titanium, and other materials are used to make curling irons. Curling Irons Market StyleCare Essential Curler comes with a 16 mm barrel and a ceramic coating. Along with curling irons, market players are offering additional product features to consumers. Revlon, Inc.'s Nutrifusion line, for example, includes three curling irons and one straightener for hair conditioning with moringa and macadamia to protect the natural lustre of hair. The StyleCare Multi-Styler, a hair curler manufactured by Phillips, incorporates a One-Click Technology along with offering multiple accessories and styles at an affordable price.
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Market Dynamics
The curling iron market is undergoing technological advancement. Several companies have introduced digitally controlled curling irons with faster healing times and 360-degree curling capabilities. T3 Micro Inc., for example, offers a curing iron product called TWIRL 360, which is an auto-rotating curling iron with Digital T3 SinglePass technology for maintaining temperature and forming flawless curls. The availability of products that provide consumers with a complete package of several hair styling tools influences the market. This eliminates the need to buy multiple products to meet various styling needs.
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Segment Analysis
The Global Curling Irons market is segmented by Product, Material Type, Application, Distribution Channel, and Region.Based on Product Typen The Global Curling Irons market based on product type is segmented into Curling Wands, Curling Tongs, and Others Curling tongs have the highest market share due to the rising demand for curling tongs, which have a non-stick coating that provides a smooth and shiny texture to hair. Curling tongs are preferred by customers due to their ability to provide long-lasting results to hair. It contributes to the appearance of thick, full-bodied hair.
Competitive Landscape
The global curling irons market is fragmented, with several local and international players present. Product diversification and opportunities for market growth through new product launches increase company competition. The key players are Koninklijke Philips N.V., Conair Corporation, Helen of Troy, Spectrum Brands, Inc., Dyson, Revlon, Inc., Andis Company, and Geloon.
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